Category: Guest Posts

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“Kanpai” to Hoffman’s Building Bridges Program: 29 days in Japan

By Laura Naland, Senior Account Manager I’ve just spent 29 days in Japan. Yes, you heard that right — the country that thousands of people across the globe are waiting to enter for vacation. The country that has basically shut its borders ever since COVID first started 2 years back and continues to be incredibly …more

Tackling Armies-of-One

By Chris Owen, Director, Hoffman Europe Blah blah pandemic, blah blah disruption. There we go — bigger picture ticked off without the need for a 150-word set-up. Let’s just get cracking on the discussion — namely, how we can learn from past experience and avoid the problems many face with remote working. First up, an …more

There’s no debate: Not paying an intern as a PR agency is unethical.

By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, …more

Going the Mile for a HA Jam

By Shereen Masoud-Jointe, Senior Account Executive (Europe) How far would you go to see your favorite band live? One really great friend I know got stuck in traffic for an hour and rode (read: borrowed) a bike from Google’s Mountain View campus to Shoreline Amphitheatre, just to take her best friend to see her favorite, …more

I Love My HA Jamz

By Shereen Masoud-Jointe, Senior Account Executive (Europe) Music moves us. It inspires us. It can fill us with joy or bring us to tears. In some instances, it can set us on a path of super fandom from which we never return … One of the following HA Jamz selections did just that.   104. …more

Imagining Alternate Realities With HA Jamz

By Shereen Masoud-Jointe, Senior Account Executive (Europe)   This week’s HA Jamz additions remind me that although things haven’t been “normal” in a while, music can give us a portal to other possibilities.   100.   陳綺貞 (Cheer Chen) – 旅行的意義 (Travel Is Meaningful) 101.   Oh Happy Day — Sisters in Gospel 102.   …more

I Got 99 HA Jamz (And Not a Bad One)

By Shereen Masoud-Jointe, Senior Account Executive (Europe)   Just shy of the big 100, and the playlist is going strong! It continues to be updated daily — it’s hard to imagine life B.H. (Before HAJamz). I’ve come to look forward to getting that little ray of sunshine in my inbox, and I’m sure other Hoffmanites …more

HA Jamz Brings Out the Musicophiles

By Shereen Masoud-Jointe, Senior Account Executive (Europe)   We have some avid music lovers at The Hoffman Agency, and everyone felt pretty strongly about their picks for this week.   90.   誰能明白我 (Who understands me) — George Lam 91.   绿光 (Green Light) — 孙燕姿 (Stefanie Sun) 92.   BTS — Dynamite 93.   Everybody Wants …more