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Changing data’s image problem will allow societal opportunities to flourish

By Chris Owen, Director UK   The over-riding media narrative around personal data is that its collection is a bad, sinister entity either grabbed for a company’s own (often commercial) gain, or used nefariously to track and monitor us through our day. It’s one of foreboding and anxiety. But the opportunities with data are vast, …more

Opening the Doors to Our New Digs in Taiwan 抵家

By Stephanie Yang, Account Director, Hoffman Taiwan   On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei.     The photo above, fit for a postcard, was taken from our office on the 30th floor during …more

Applying the Seven Basic Plots of Storytelling to Business Comms

By Chris Owen, UK Director   After working on the book for over 34 years (we have people in this office who haven’t been alive this long), Christopher Booker published Seven Basic Plots in 2004. It’s a seminal piece of work; taking a psychological and analytical approach to literature, it identified seven core themes to which …more

Bloomberg Pushes for Diversity in Sources and Expert Spokespeople

By Alannah McDermott, Intern     Imagine yourself sitting at a table, staring down at a pile of puzzle pieces. With determination and a hint of intimidation, you push aside the pile and place one small piece in front of you. This is where you’ll begin. As you reach for another piece, you notice it’s …more

Communications Lessons from a Politician

I asked Silicon Valley veteran Dave Kellogg for his OK to republish this post. I met Dave some 10 years ago when he was CEO of MarkLogic. Here was a CEO who not only understood PR but seemed to enjoy it. Unfortunately, his internal communications team didn’t command the same understanding, and our client relationship …more

Interviewing Clients Like a Journalist: Thoughts from Dan Tynan

By Matt Burrows, Senior Account Executive   At first glance, dentistry might seem like the last profession you should address to get thoughts on storytelling, with most conversations with your dentist consisting of them asking questions while your mouth is open to the world. So when Dan Tynan — journalist, communications writer and Thought Follower …more

Pirates, Data and Storytelling

By Elisa Zallio, Junior Account Executive, Hoffman Europe (London)   I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer from the late 19th century; he wrote adventure stories for periodic magazines, usually about fallen noblemen turned pirates to take revenge on their enemies — and, obviously, they’d fall in …more

The News Release Isn’t Dead Yet

The news release was born on Oct. 28, 1906. Fast forwarding to 2015, organizations distributed roughly 762,000 news releases on wire services. Our back-of-the-envelope math figures 30 hours went into each news release at $200 per hour. The punch line — Organizations spent around $4.5B on the creation of news release back in 2015, a …more

Bridging the Communications Gap between China and the U.S.

By Mandy Heiser, Account Executive   Let’s take a look at the top Google results for the recommended search “china and us”:     What about “us and china”?     Let’s pull out a few phrases: “high-stakes trade”, “far apart”, “fail to reach agreement” “fighting for global power” … The story these search results …more