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More Advice for College Grads in Landing That Elusive First Job

I played “Dear Abby” earlier this month offering guidance to college grads on how to differentiate in their resumes and cover letters. It generated a fair amount of feedback, including a comment — actually comment does it a disservice; let’s call it a “treatise” — from my friend and colleague James Strohecker, a senior marketing …more

Whetting Asia Pacific’s Appetite — One Story at a Time

By Ashleigh Chong, Senior Account Executive   It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated …more

Translating a Silicon Valley Culture in Japan

By Shingo Nomura, Vice President, North Asia for The Hoffman Agency   I joined The Hoffman Agency to lead its Japan office in 2002. After roughly four years at a traditional local PR company in Japan, I found the idea of blending a Silicon Valley mentality with the Japanese way quite appealing. While I didn’t understand …more

How Sundance Helped Me Realize Communications IS Art

Based on back-of-the-envelope math, I figure I’ve worked with more than 1,000 client contacts over my career. That’s a lot of people, especially when you factor in that I’m a closet introvert (“solitude, where can I find a slice of solitude?”). Yet, I don’t need a calculator to tell me that Wendy Zajack lands in …more

A Librarian’s Sensibilities on Evaluating Online Content

I wrote a post a few weeks ago about how even smart people often fail at discerning poor quality information from the good stuff. It turns out that my cousin, Todd Quinn, a business and economics librarian at the University of New Mexico, deals with this issue every day and even teaches classes to help …more

Eleven Words to Reduce Politics in Your Organization

Today’s guest post comes from Dave Kellogg who participates in the madness called Silicon Valley from a variety of perches. I met Dave when he was CEO of a software startup called MarkLogic, periodically lunching at the San Carlos Airport café where we hatched plans to get the world to care about unstructured data. While …more

Don’t Skimp on Strategy

By Mark Pinsent, Managing Director Europe, The Hoffman Agency . . Breakfast: the most important meal of the day (they say). But often the easiest one to skip as a shortcut to the goal of weight loss. Too many marketers treat a proper investment in strategic development in the same way. But as skipping breakfast …more