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If college professors used this blog as a resource, that would be the ultimate compliment.

With this in mind, we’ve — I say “we” because I got a helping hand from a cross section of our account professionals — curated the following posts as potential springboards for teaching under the mass communications umbrella.

If you have ideas on how I can improve the blog for higher education, by all means share your input. I can be reached at lhoffman@hoffman.com

PR as the Conscience of a Company

Strong Storytelling in McDonald’s Supplier Videos … But Do They Work?

CIPRA Talk in Beijing Explains PR’s Digital Opportunity Will Come at the Expense of SEO Consultancies

And the Best Twitter Profiles from Universities Are …

The Next Best Thing to “Failure” in Business Storytelling

PR’s Answer to the Classic Storytelling Arc

Infographic: Storytelling vs. Corporate Speak

How a Personal Touch in Communications Failed Big Time

Anecdote Takes Center Stage in a National News Story

Time For PR to Rally Behind “Earned Search”

Contrast as a Storytelling Technique in Business Communication

10 Symbols that PR’s “Industrial Revolution” Is Underway

Google’s Decision Five Years Ago To Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media

Everyone Wants Creativity in Communications. What’s Holding it Back?

One Action That Will Make Anyone in the Communications Business Smarter

Take Flight in Public Relations

A Mass Comms Curriculum Alone Short Sheets Tomorrow’s PR Pro

12 Tips on How to Do Your Homework Before the Big Job Interview