If college professors used this blog as a resource, that would be the ultimate compliment.
With this in mind, we’ve — I say “we” because I got a helping hand from a cross section of our account professionals — curated the following posts as potential springboards for teaching under the mass communications umbrella.
If you have ideas on how I can improve the blog for higher education, by all means share your input. I can be reached at email@example.com.
Applying Supply-and-demand Economic Theory to Media Relations
The Untold History of the News Release (Infographic)
The Blending of Journalism and Paid Content
Ten Takes on the State of Storytelling in Business
Journalists Offer Tips on Interviewing, a Key to Storytelling
Translating Ogilvy’s 10 Writing Tips for Today’s Digital Sphere
Visual Storytelling Tips for Communicators Steeped in Words
What the Heck Is a “Word Visual?”
PR’s Answer to the Classic Storytelling Arc
Storytelling vs Corporate Speak (Infographic)
Contrast as a Storytelling Technique in Business Communication
Microsite Makes a Case for “Storytelling Techniques” in Business Communications
How a Personal Touch in Communications Failed Big Time
The Next Best Thing to “Failure” in Business Storytelling
Creating a Company Video That Actually Tells a Story
Companies Increasingly Punch Back at the Media
Communications at Its Best Serves as the Conscience of the Company
Google’s Decision Five Years Ago To Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media
Time for PR to Rally Behind “Earned Search”
CIPRA Talk in Beijing Explains PR’s Digital Opportunity Will Come at the Expense of SEO Consultancies
Everyone Wants Creativity in Communications. What’s Holding it Back?
One Action That Will Make Anyone in the Communications Business Smarter
Storytelling has a Place in Resumes and Cover Letters
12 Tips on How to Do Your Homework Before the Big Job Interview