Striving to Be an ...


If college professors used this blog as a resource, that would be the ultimate compliment.

With this in mind, we’ve — I say “we” because I got a helping hand from a cross section of our account professionals — curated the following posts as potential springboards for teaching under the mass communications umbrella.

If you have ideas on how I can improve the blog for higher education, by all means share your input. I can be reached at

Applying Supply-and-demand Economic Theory to Media Relations 

The Untold History of the News Release (Infographic)

The Blending of Journalism and Paid Content

Ten Takes on the State of Storytelling in Business

Journalists Offer Tips on Interviewing, a Key to Storytelling

Translating Ogilvy’s 10 Writing Tips for Today’s Digital Sphere

Visual Storytelling Tips for Communicators Steeped in Words

What the Heck Is a “Word Visual?”

PR’s Answer to the Classic Storytelling Arc

Storytelling vs Corporate Speak (Infographic)

Contrast as a Storytelling Technique in Business Communication

Microsite Makes a Case for “Storytelling Techniques” in Business Communications

How a Personal Touch in Communications Failed Big Time

The Next Best Thing to “Failure” in Business Storytelling

Creating a Company Video That Actually Tells a Story

Companies Increasingly Punch Back at the Media

Communications at Its Best Serves as the Conscience of the Company

Google’s Decision Five Years Ago To Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media

Time for PR to Rally Behind “Earned Search”

CIPRA Talk in Beijing Explains PR’s Digital Opportunity Will Come at the Expense of SEO Consultancies

Everyone Wants Creativity in Communications. What’s Holding it Back?

One Action That Will Make Anyone in the Communications Business Smarter

Storytelling has a Place in Resumes and Cover Letters

12 Tips on How to Do Your Homework Before the Big Job Interview