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Your Guide to the (Possibly) Perfect Virtual Awards Ceremony

By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centered on doing exactly that, we’ve seen a quick shift …more

Let’s Hope TMZ Doesn’t Get Their Hands on This Mother’s Day Video

I’ve avoided clickbait for nearly nine years and 1,096 posts … until now.     The headline for this post definitely qualifies as clickbait. You’re not going to find a video on Kim Kardashian dissing her mom. With that said, watching my mom share her unfiltered insights on the business of public relations does offer …more

Watching Kindness in Action

This has nothing to do with communications. Then again, it has everything to do with communications. Let me set the stage. My wife and I invited our two sons, daughter-in-law and grandkids over for a BBQ last Saturday thinking spring had arrived (not quite). After shopping for burgers, buns, condiments, etc., we decided to make …more

A “Life is Better Than Fiction” Communications from Silicon Valley

I’ve lamented the lack of storytelling in job descriptions, with everyone seemingly depending on the same HR 101 handbook. I’ve also showcased killer job descriptions like this one from Medium. Now comes a job description on LinkedIn like none other (h/t to Burghardt Tenderich for the flag). The creator was determined to leave nothing to …more

I’m Guessing You Have Never Seen a Birthday Card Quite Like This One

It’s that time of year, prompting me to dust off my favorite birthday card. My granddaughter Addy served as both copywriter and designer of the card. In the spirit of full disclosure, she crafted this card some time ago, and I have posted about it before. Still, if TBS can show “It’s A Wonderful Life” …more

Go-to Songs for Those Who Toil in PR

A few years ago PR Moment asked me to pontificate on a playlist of songs that put a bounce in my step and might — emphasize on the “might” — do the same for others. I decided to play these songs over the weekend during a catchup on loose ends. It turns out that they …more

Throne Madness Reveals the Best Backstory from Game of Thrones

Reporting on the storylines in a given Game of Thrones episode doesn’t require much creativity. Littlefinger overplays his hand and gets his due Daenerys Targaryen impersonates Abe Lincoln and frees the slaves The White Walkers were this close to taking over when the Night King makes a tactical error. Instead, the real storytelling comes through …more

Election Day Proves You Can Teach an Old Dog at Least One New Trick

Confession time. Wheel in the single light bulb recreating a scene from “Deutschland 83.” Let’s add an interrogator to left of the bulb who is gifted in non-verbal communications. OK, I’m ready. I had never voted in a public election — casting my ballot to get Stanley Telson elected as our fifth grade homeroom rep …more