Storytelling Through a Business Prism


No sex (websites) please, we’re Singaporeans.

Given the blog’s quest to serve as an industry resource, it’s rare that a post focus on Agency work. Today is an exception. I asked Idran Junadi, an account director in our Singapore office before taking a PR role with Oracle, to write about a campaign because it shows the power of storytelling techniques in …more

TIME Magazine Puts Its Own Spin on Native Advertising

As PR-led campaigns increasingly blend tactics such as paid media, native advertising bears watching. I called out the genre last month suggesting most of it should be called “alien advertising.” Still, with the rules of the game being invented on-the-fly, we’re seeing fresh wrinkles like this native advertising campaign by Ryder in TIME Magazine. Here’s …more

The Anecdote to the Rat Race

After publishing my book “On storytelling, leadership and the power of connection,” I started the project What encouraged me to do this was an incident at my book’s publication event. An economic weekly magazine offered two key leaders from the Belgian economic community to speak at the affair, but they were ultimately offered nothing …more

49 Days in Provence, Terminé

We’ve completed the “assignment” in the South of France. The last grains of sand have found their way through the hourglass. The experience has been better than what Heather and I expected. And we had high expectations. Reflecting on the professional side — and putting to rest talk of a boondoggle — so many things …more

Painless (I Promise) Primer on “PR in China”

I made my first trip to China in 1998. To say it seemed like another planet doesn’t quite capture the feeling. Try a different universe. I remember attempting to place a classified ad in China that required signoff from multiple government entities. It turned into a Kafka-esque exercise when the third stop found something out …more

SEO Welcomes Storytelling and PR to the “Family.”

I’ve advocated that PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.” As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the …more

Rethinking What It Means to Amplify the Customer’s Voice

All companies recognize that customers saying positive things about their products is marketing gold. Think about the last time you were searching for a ramen restaurant and put stock — can’t resist a bad pun — in Yelp to find your destination. Or your dependence on online reviews before shelling out money for the latest …more

The One Hack Rarely Discussed to Increase Productivity at Meetings

Let me say up front that this post does not address the age-old quandary: “To meet or not to meet, that is the question.” Moving from Hamlet to Ford trucks, the company meeting is “built to last.” To resist is futile. Still, there is one simple action that would advance civilization in its quest to …more

“Dirty Rhetoric” Delivers Clean Path to Better Communication

I came across Gavin McMahon last year, listening to his webinar on presentations. Shockingly, he offered fresh takes. Better yet, he stayed away from the typical “use visuals, not bullets” and “don’t read your slides” and “don’t jingle the coins in your pocket” drivel that dominates 99 percent of the advice on presentations. His roadmap …more