Storytelling Through a Business Prism

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Is This the Future of Newspaper Video?

Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. And for good reason. The inverted pyramid still figures prominently in J schools across the country. If you’re pounding out news stories for the Daily Planet, the inverted pyramid serves you …more

Creating a Company Video That Actually Tells a Story

On a charitable day, I would characterize most company videos as dreadful. Consider what happens when you go to an event, meet a new person and that person launches into a soliloquy of “me, me and in case you missed it, here’s more about me.” Right. You walk away. Why would a company video be …more

Has Apple’s Media Coverage Suffered Under Tim Cook?

When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap. More than understanding the classic arc and how to tease out drama in the Apple story, The tougher it was to know what was going …more

The Best Obituary I Have Ever Read

As a student of business writing, I don’t turn to obituaries for inspiration (probably a good thing). The typical obit adheres to a formula that goes something like this: He or she passed away Source of fame Key achievements Surviving family There’s a reason that newspapers assign the “obit beat” to newly hired college grads. …more

3 Visual Content Marketing Strategies You Should Know

Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency   It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes …more

Is $4 Toast and the Tech Industry Still Ruining San Francisco?

Yesterday marked the three-year anniversary since VentureBeat and Jolie O’Dell’s focus group of one correlated expensive toast to the decline of San Francisco. The O’Dell discourse came with jagged edges, damning the tech industry for a cycle that goes something like this: Someone creates a business for consumers with too much money and pretensions of …more

Attorney-led Apologies Like the One from Ryan Lochte Don’t Resonate

You knew it was coming. Today Ryan Lochte issued the requisite apology for making up a story that he was robbed at gunpoint during a night on the town with his pals during the summer Olympics. You can’t really chalk up the bad behavior to impetuous youth. Lochte is 32 years old. Still, adults can …more

Brookings, Not Using Traditional PR, Punches Back at The New York Times

When months of investigative reporting by The New York Times produced the story, “How Think Tanks Amplify Corporate America’s Influence“ and the companion piece, “Think Tank Scholar or Corporate Consultant? It Depends on the Day,” I wondered how Brookings would respond. The wondering didn’t last long. The same day the stories came out, Brookings published “Brookings …more

PR Unchained with Quentin Hardy from The New York Times

By Melissa Lewelling, Account Executive, The Hoffman Agency . As a former journalist, I tend to find PR events featuring journalists and the ethereal question, “How can PR help you do your job better?” — frankly — comical. These types of events often feature panels of journalists who don’t want to be there, don’t really …more