Storytelling Through a Business Prism


Most Native Advertising Fails Because It’s Not Native (or Good)

Remember when native advertising promised to rescue online media with a legit revenue stream? Putting the poster children of native advertising such as BuzzFeed, The Atlantic and The New York Times to the side, most of the content is downright dreadful. The defenders are quick to say it’s early days, but its’ been a good …more

The 12 Weirdest “National Days” Reveal Potential PR Strategy

Think about the attention that rains down on moms every “Mother’s Day.” Or the amount of money shelled out for chocolate, flowers and other sundry items for Valentine’s Day. Now imagine establishing a national day as a means to elevate a brand, product or issue. Before writing this off as PR once again going off …more

The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Google wants the best content to win. When a person clicks on the Page 1 results from a Google search and finds useful information, that constitutes a win. As shared in previous posts, Google’s increasing emphasis on content over technical gamesmanship is a good thing for communications professionals. Still, there’s more to it than crafting …more

49 Days in Provence

No, Peter Mayle hasn’t written an abbreviated sequel. But I am feeling the pressure to write a post that’s “stylish, witty and delightfully readable.” How about “simply readable?” Anyway, the tweaked book title portends a looming personal adventure. My wife, Heather, and I head to Aix en Provence today for a seven-week assignment.If the word …more

Donald Trump and the One Quality That Unites All Brands

Everyone seems to think there’s a deep lesson in Donald Trump’s popularity. At the risk of stating the obvious, Furthermore, Americans love a good train wreck. We can’t help ourselves. And one of the few things that will outperform a train wreck is the potential of a train wreck. That’s why the viewing numbers for …more

The Answer to Chaos in the PR Industry

I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Our profession is literally being reinvented right before our eyes. More than any one functional skill, the ability to keep learning is the key to excelling in a communications career regardless of title. In …more

One Not-so-little Detail Missing from the Debate on Amazon’s Culture

The hoopla triggered by The New York Times on the Amazon culture has not subsided. Cruel Bruising Dickensesque (as a literary reference, my personal favorite) And these were some of the more measured descriptions of the Amazon culture that have come to light and created a PR crisis. Amazon CEO Jeff Bezos was quick to …more

Hillary Clinton, a Cigar and the Power of Storytelling

By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders. Executives who deploy storytelling efficiently are better able to convince their target audiences and achieve their business objectives. …more