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Intel Cracks the Code on News Release Structure

The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago …more

What Is a Japanese Press Club (Kisha Kurabu)?

  Implementing a media relations campaign in Japan is not an exercise for the squeamish. It requires on-the-ground experience and relationships. In the U.S., PR cold-calls journalists on a daily basis. In comparison, PR in Japan would rarely reach out to a journalist without a proper introduction. I remember years ago working with our Japan …more

Tim Cook All-In with Building the Apple Brand Through Public Relations

Apple’s recent product introductions generated the expected media hoopla. I think the only publication that did not write about Apple’s announcement was “Miniature Donkey Talk Magazine” (yes, it exists). Apple under Steve Jobs essentially invented the show-biz event for introducing tech products. They know how to do this better than any company on the planet. …more

How Google Crafted Its Communications When It Exited China

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. With that as the backdrop, I thought it was worth dusting off a post from a few …more

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. . PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a …more

Deconstructing 50 Random News Releases

Does PR Get Storytelling? As one way to answer the question, we randomly selected 50 news releases and applied three tests to them. Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. If you say you’re great, no one believes you. . On the other hand, sharing a …more

Research Indicates PR Pros Believe They Do Get Storytelling

I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. But what about the PR folks on the front line. What do they think? To find out, we surveyed over 400 PR professionals based in Asia pulling from both …more