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How Google Crafted Its Communications When It Exited China

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. With that as the backdrop, I thought it was worth dusting off a post from a few …more

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. . PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a …more

Deconstructing 50 Random News Releases

Does PR Get Storytelling? As one way to answer the question, we randomly selected 50 news releases and applied three tests to them. Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. If you say you’re great, no one believes you. . On the other hand, sharing a …more

Research Indicates PR Pros Believe They Do Get Storytelling

I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. But what about the PR folks on the front line. What do they think? To find out, we surveyed over 400 PR professionals based in Asia pulling from both …more

Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons

Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist. Supply can probably accommodate 1 percent of demand (at the most). So how do you help your company or client be that one in a hundred? Create a pitch that aligns …more

Journalists Offer Tips on Interviewing, a Key to Storytelling

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. If you don’t get this upfront step right — pulling out the type of content that the outside world …more

Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR

By Gerard Smith, Intern, The Hoffman Agency . . Fast-paced business, sky-high valuations, innovation-driven individuals and unlimited opportunity; a few of the ideas that came to mind when I pictured Silicon Valley nearly three months ago before moving here sight unseen. Although I may have relied too heavily on the fantastical experiences of Richard Hendricks …more

How PR enhances power of the Tech Press

By David Frost, CEO, PR Deadlines, Sydney, Australia As an executive journalist on the Fin Review two decades or so ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium. Balancing the needs …more

PR Insights from Reverse Engineering a New York Times Corporate Feature

A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth. Obviously, a number of variables come into play in determining whether a journalist and the bosses green …more