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Journalists Offer Tips on Interviewing, a Key to Storytelling

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. If you don’t get this upfront step right — pulling out the type of content that the outside world …more

Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR

By Gerard Smith, Intern, The Hoffman Agency . . Fast-paced business, sky-high valuations, innovation-driven individuals and unlimited opportunity; a few of the ideas that came to mind when I pictured Silicon Valley nearly three months ago before moving here sight unseen. Although I may have relied too heavily on the fantastical experiences of Richard Hendricks …more

How PR enhances power of the Tech Press

By David Frost, CEO, PR Deadlines, Sydney, Australia As an executive journalist on the Fin Review two decades or so ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium. Balancing the needs …more

PR Insights from Reverse Engineering a New York Times Corporate Feature

A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth. Obviously, a number of variables come into play in determining whether a journalist and the bosses green …more

“Bloody Hell, Someone Sent Me an Actually Informative Press Release”

The Internet has commoditized — and continues to commoditize — the news release. Yet, there’s still a time and place for the humble news release. And when the mission calls for this tactic, it’s logical to craft the narrative so it has the greatest probability of resonating with journalists. I came across a LinkedIn post …more

It Looks Like News. It Smells Like News. Alas, It’s Not News.

The quest by both brands and publications to fool the reader continues. In response, the FTC has made a push for disclosure on sponsored content and native advertising. But what about the online search for news? I was reminded of this challenge during a client campaign that included a sponsored content spoke. If you plug …more

Breaking Down the Failure of Thought Leadership

Communicators have picked up the thought leadership religion. With demand for product news similar to Vote-Hillary T-shirts, many have figured out that thought leadership can bring salvation, a door opener to media coverage.Yet, for all the talk about thought leadership, there can be a huge gap between the theory and what happens on the execution …more

U.S. Journalists Poke “the Bear” with a Digital Stick.

The Columbia Journalism Review published an open letter to President Trump earlier this week before the official inauguration which of course takes place later today.We already know what Trump thinks of journalists. Let’s put it this way. His campaign rhetoric never included the slogan, “Make journalism great again.” And we now know what journalists think …more