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The Winner in the Kevin Durant Sweepstakes: Owned Media

Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from LeBron. But the behind–the-scenes winner in the Kevin Durant sweepstakes was “owned media.” Eschewing the conventional news release and press conference, Durant …more

Time To Redefine “Organic Search” as “Earned Search”

John Belushi asks the question (in my version of “Animal House”). I’ve made this plea before. But don’t listen to me (or John). Rand Fishkin, one of the top SEO gurus in the country, supports this point in one of his white board videos. Check out this clip:   These words from Mr. Fishkin are …more

Shaping a Blog Design for Thought Leadership

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. Didn’t happen. This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that once I bulldoze the wretched “look and feel” …more

Dusting Off the Interview with My Mom on the PR Industry

I interviewed my Mom last year in honor of Mother’s Day. Doing my best imitation of Geraldo Rivera  — we both attended the University of Arizona and we both wear glasses — I peppered her with questions thinking that she didn’t understand the PR business. Heck, after 30+ years in PR, there are times when …more

Hey, Everyone Enjoys a Pat on the Back

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. This is one of those times. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. I’m thankful that the judges didn’t …more