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Mulling on the (potentially) happy marriage of PR and SEO

By Mark Pinsent, Managing Director, Hoffman Europe   Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. There are a number of potential reasons for the lack of chemistry. Perhaps the historical perception of unethical ‘black hat’ SEO and underhand link-building programmes …more

Interviewing Dead Celebrity Lifts Video Out of the Sea of Sameness

How do you interview a celebrity who has passed away? The San Francisco Giants and star pitcher in his day Tim Lincecum shows the way. I’ve always admired the marketing efforts from the San Francisco Giants acknowledging that some might miss the mark. If you live in the Bay Area and follow the Giants, you’ll …more

“Oops” Alone No Longer Differentiates 404 Pages

Every interaction with the customer offers a brand-building opportunity. This is particularly true for B2B companies that tend to pay less attention to the squishy things in life. Simply using conversational language that sounds like it comes from an actual human being — “Going from Point A to Point B to Point C gets you …more

WeChat Campaign in China Offers Glimpse into the Future of Communications

  This headline and the post below appeared five years ago. Well, the future has officially arrived. Our China team is now building self-contained campaigns around WeChat every week, some of which are designed for lead generation. Think of these campaigns as social CRM or if you insist SCRM. The New York Times created a …more

Changing data’s image problem will allow societal opportunities to flourish

By Chris Owen, Director UK   The over-riding media narrative around personal data is that its collection is a bad, sinister entity either grabbed for a company’s own (often commercial) gain, or used nefariously to track and monitor us through our day. It’s one of foreboding and anxiety. But the opportunities with data are vast, …more

A Peek Behind the Curtain at the Making of a Successful B2B Blog

You’ve heard the mantra “every company is a media company.” While it’s true that thanks to the internet every company can fling digital information to the outside world, that doesn’t mean anyone pays attention. That’s why I reached out to Lena Hedén, content and communications manager at Axis Communications and one of our clients in …more

Why SEO Is a Natural Fit for the PR Industry

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.     It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of …more

Are the Websites from IT Vendors Too Good?

Most IT vendors have come to realize that their websites should be more than gloried product brochures. Yet, the transition has been more evolutionary than revolutionary. Blogs that initially highlighted breakthrough vegan dishes for the cafeteria gave way to communicating perspectives on industry issues. These same blogs transitioned to thought leadership platforms that begot a …more