. The official news release has gone out the door about Gerard joining the Agency in the newly created, role of chief digital officer. For the story behind the story, we peppered Gerard with a range of “hard-hitting” questions. Here goes … . Lou: First things first, how did the water polo team …more
The marketing behind novels tends to follow the same blueprint. If the author is famous, she or he goes on a book tour to read passages, sign books and kiss babies. If the author isn’t famous, the publisher does its best to set up a book tour to read passages and sign books. Minus the …more
You’ve heard the mantra “every company is a media company.” While it’s true that thanks to the internet every company can fling digital information to the outside world, that doesn’t mean anyone pays attention. That’s why I reached out to Lena Hedén, content and communications manager at Axis Communications and one of our clients in …more
I’m dusting off an interview I conducted a few years ago with Casey Coonerty Protti, owner of the Bookshop Santa Cruz. This indie bookstore, a stone’s throw from the Pacific Ocean, is one of our favorite destinations for weekend road trips. A mashup of beach vibe, weirdness and stories waiting for you all come together …more
I interviewed author Ella Frances Sanders in 2015 after her book “Lost in Translation” had caused quite a sensation and landed on the NY Times bestselling list for four months. I remember thinking how improbable that a single blog post, “11 Untranslatable Words from Other Cultures” could morph into a bestseller. Thanks to over 2 …more
Virtually all innovation traces back to the semiconductor industry and the roughly $463B that will be spent on chips this year. It stands to reason that the trade publications serving such a critical industry and one perpetually in the throes of change would thrive. Yet, like their trade brothers and the overall media …more
As a student of thought leadership and brand building, I’ve watched with interest as the Brookings Institution has increasingly turned to owned media to tell its story. David Nassar, who leaves this his role as VP of communications and the effective Chief Marketing Officer at Brookings later this month, led this effort. I appreciate David …more
This wacky business of PR isn’t easy to understand if you’re standing on the outside. I was curious about how much my mom had absorbed on the PR profession through sheer osmosis and interviewed her a few years back on the topic. Armed with an iPhone and my trusty videographer — that would be my …more
It seems like 90 percent of human beings aspire to: Lose weight Get rich Tell stories Of course, such aspirations bring the purveyors of snake oil. “Hey mister, step into my tent and see how storytelling can change your life.” Yet, there’s a small cadre of storytelling advocates who actually know what they’re talking about. …more
