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Category: Q&As

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I Told My Mom, “Now I’m the One Asking the Questions.”

This wacky business of PR isn’t easy to understand if you’re standing on the outside. I was curious about how much my mom had absorbed on the PR profession through sheer osmosis and interviewed her a few years back on the topic. Armed with an iPhone and my trusty videographer — that would be my …more

The Person Behind “Storytelling for Leaders”

It seems like 90 percent of human beings aspire to: Lose weight Get rich Tell stories Of course, such aspirations bring the purveyors of snake oil. “Hey mister, step into my tent and see how storytelling can change your life.” Yet, there’s a small cadre of storytelling advocates who actually know what they’re talking about. …more

Author Reflects on The Harmony of Words and Visuals in Storytelling

Imagine one blog post causing such a ruckus that readers demanded a book. That’s essentially what happened to Ella Frances Sanders when she created the post “11 Untranslatable Words From Other Cultures” in 2013. Roughly 12 months later, her book “Lost in Translation” hit the book stores and was an instant hit. Amid considerable media …more

PR Professional Finds Her Way to the Cannes International Film Festival

One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. Her film takes a raw look …more

If You Love Books, You’ll Love This Bookstore

I enjoy leaving the realm of business communications once in a while for the purity of storytelling. It doesn’t get more pure than the “Bookshop Santa Cruz.” Every time I step into the store a sense of discovery washes over me (and under me). After spending the better part of a Saturday afternoon at the …more

Intersection of SEO and Storytelling; Interview with Evan Bailyn

Anyone who writes a book called “Outsmarting Google” has my attention. Combine this technical expertise with a gift for storytelling and we move to a Q&A. Meet Evan Bailyn, founder of First Page Sage. I thought this passage on Evan from a Forbes feature was particularly revealing: All I do is I’m able to get …more

Storytelling from Startups That Resonates in Europe

Luica Mak who spearheads our European operation, is one of the most connected people I know when it comes to the UK media. In this guest post, she asks veteran journalist Nick Booth three questions that probe how new ventures can attract media attention in the UK. I think it’s fair to say his input …more

Q&A With Marketer Behind Parody TV Ad Promoting John Grisham’s Latest Novel

I highlighted a clever video by Doubleday last week, part of the marketing campaign behind John Grisham’s latest novel, “The Litigators.” It shows the storytelling possibilities that can come from combining owned media and social media. John Pitts, VP, Marketing Director at Doubleday and the person behind the Finley & Figg TV ad, was good …more