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A Peek Behind the Curtain at the Making of a Successful B2B Blog

You’ve heard the mantra “every company is a media company.” While it’s true that thanks to the internet every company can fling digital information to the outside world, that doesn’t mean anyone pays attention. That’s why I reached out to Lena Hedén, content and communications manager at Axis Communications and one of our clients in …more

Storytelling Wisdom from Bestselling Author

I interviewed author Ella Frances Sanders in 2015 after her book “Lost in Translation” had caused quite a sensation and landed on the NY Times bestselling list for four months. I remember thinking how improbable that a single blog post, “11 Untranslatable Words from Other Cultures” could morph into a bestseller. Thanks to over 2 …more

I Told My Mom, “Now I’m the One Asking the Questions.”

This wacky business of PR isn’t easy to understand if you’re standing on the outside. I was curious about how much my mom had absorbed on the PR profession through sheer osmosis and interviewed her a few years back on the topic. Armed with an iPhone and my trusty videographer — that would be my …more

The Person Behind “Storytelling for Leaders”

It seems like 90 percent of human beings aspire to: Lose weight Get rich Tell stories Of course, such aspirations bring the purveyors of snake oil. “Hey mister, step into my tent and see how storytelling can change your life.” Yet, there’s a small cadre of storytelling advocates who actually know what they’re talking about. …more

Author Reflects on The Harmony of Words and Visuals in Storytelling

Imagine one blog post causing such a ruckus that readers demanded a book. That’s essentially what happened to Ella Frances Sanders when she created the post “11 Untranslatable Words From Other Cultures” in 2013. Roughly 12 months later, her book “Lost in Translation” hit the book stores and was an instant hit. Amid considerable media …more

PR Professional Finds Her Way to the Cannes International Film Festival

One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. Her film takes a raw look …more