Category: Communications Industry

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The Top 10 Storytelling Posts for 2016 (Part II)

Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week. Here’s the second part, again reflecting the varied facets that make up today’s communications in the business world. In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way …more

The Top 10 Storytelling Posts for 2016

If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year. In fact, the most popular post of the year, “Fresh Take on Influence in the Tech Industry” — thank you, Kara Swisher, for that one tweet …more

Contrasting PR in the U.S. to PR in China

I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. Even after spending a fair amount of time there, I still feel like a student always learning new things. So many dimensions to the communications industry in China …more

The Key to Storytelling for Startups: Avoid the “H” Word

In the world of startups, there’s truth to the cliché, “Ignorance is bliss.” If the founders truly understood what was ahead of them — the agony of pushing the boulder up the hill only to have it backslide over one’s toes — many wouldn’t choose such a path. The founders’ combination of smarts, energy, optimism …more

Applying Supply-and-demand Economic Theory to Media Relations

The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists. Specifically, framing the issue by supply-and-demand economic theory would go a long way to solving …more

PR as a Company’s Social Conscience

I spoke on the shape of communications in 2021 at a Silicon Valley IABC event last month. Any discussion of this unique alchemy called “Silicon Valley” typically involves innovation, valuations and iguanas roaming the hallways. For the PR function, our job has been to gather this raw content and make sense of it for the …more

This Data Proves PR Is Not Rocket Science

I’ve been wanting to use this data for some time. But I needed to allow the statute of limitations to run its course since the data comes from a specific client engagement. The client was Novellus, a player in the semiconductor capital equipment space. It’s been over five years since Lam Research swallowed up Novellus, …more