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Category: Communications Industry

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Do Studies on Journalists Help PR Understand Journalists?

I’m not a big of fan of research on journalists. The studies always “reveal” the same core points: Don’t mass blast email pitches to journalists. Offer a point of view, not vanilla commentary. Stop foisting non-disclosure agreements on us. Read the room (understand the journalist’s readership). Corporate speak dulls the senses.   There should be …more

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” Today I’m making an exception. The Holmes Report recognized our Asia Pacific team as the …more

Evolving our “Game” in the Topsy-turvy World of Communications

We announced today that Syreeta Mussante will take on the role of North America managing director (standardizing our titles for geo heads across the globe) joining us after five years at the Bateman Group.     She follows in the footsteps of Steve Burkhart who is retiring from day-to-day consultancy life. Rather than pull out …more

Bloomberg Pushes for Diversity in Sources and Expert Spokespeople

By Alannah McDermott, Intern     Imagine yourself sitting at a table, staring down at a pile of puzzle pieces. With determination and a hint of intimidation, you push aside the pile and place one small piece in front of you. This is where you’ll begin. As you reach for another piece, you notice it’s …more

What Happens When a PR Agency Chooses the “Wrong” Client?

The agency ends up in the New York Times with a bad look. That’s what happened to Edelman last week. The NYT devoted 29 1/8th inches — I counted using the hardcopy version — to Edelman landing a private prisons company called The GEO Group and then deciding to not move forward with the client. …more

New Media Product Goes Old School in Telling Its Story

While the communications world increasingly tilts toward digital, there are opportunities to play the contrarian card with an analog tactic. Executed right, the payoff can generate more than your fair share of attention. That’s what SHETRANSFORMS.US strove for last week. As background, SHETRANSFORMS.US advocates for taking the gender bias out of online search. The organization …more

Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR

This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate. The PR industry is healthy, and newspapers aren’t. Yet, throwing in Warren Buffett’s name as click bait makes it sound like Buffett is …more