Category: Communications Industry

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Does Tesla Really Need a PR Function?

After touching on this question in my newsletter, I decided the topic deserves a deeper dive. First, some stage setting. Electrek broke the news on Oct. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker …more

The Tussle Between PR and Procurement

The PR Council recently conducted a webinar with Thom Roose, a 20-year procurement veteran who has worked for some of the biggest names – and buyers – in business, IBM, Accenture and Proctor & Gamble. Roose made the point that Procurement wants to move away from the traditional time and materials (T&M) billing model. Acknowledging …more

Trade Shows Canceled Due to Coronavirus: Impact on B2B Tech Marketing

By Andree Latibeaudiere, Senior Account Manager, Hoffman Europe Who could’ve predicted that an invisible entity could cause so much disruption? Salesforce’s flagship event, Dreamforce, was the latest industry event to fall victim to the Covid-19 pandemic, following a long list of trade show cancellations which punctuated the past few months. However, long before the recent …more

Translating Ogilvy’s 10 Writing Tips for 2020

  David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. Still, they could use a refresh for 2020. Toward this end, I’ve captured Ogilvy’s 10 …more

Will the Communications Industry Change Because of President Trump?

  Update: I dusted off this post because the content remains relevant today. The President continues to struggle with the concept of delivering a clear and consistent message. Yet, he’s a “natural” at generating earned media. . Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in …more

Did These Symbols of Public Relations Disruption Come True?

I previously wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution upended manufacturing, a combination of digital communications, mobile consumption and the fight for attention were redefining communications. Five years ago I captured 10 symbols that PR had a hit a fork in the road only to invent a …more

Tips for Designing a Podcast Studio

By Eric van Damme, The Hoffman Agency London   “Mic check, 1,2” Those were the first words recorded in our podcast studio after some time experimenting what the best setup would be to launch our own audio sessions. Rewind to a few months ago, and I would have told you confidently that it would be …more

Advocating for the PR Profession at Wenzhou-Kean University in China

By Frank Zhang, DGM Hoffman China   Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students from Wenzhou-Kean University, a Chinese-American jointly established higher education institution, expecting to hear from an international communications consultancy? I arrived at the venue 30 minutes early. It turns out …more