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Category: Communications Industry

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Will the Communications Industry Change Because of President Trump?

  Update: I dusted off this post because the content remains relevant today. The President continues to struggle with the concept of delivering a clear and consistent message. Yet, he’s a “natural” at generating earned media. . Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in …more

Did These Symbols of Public Relations Disruption Come True?

I previously wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution upended manufacturing, a combination of digital communications, mobile consumption and the fight for attention were redefining communications. Five years ago I captured 10 symbols that PR had a hit a fork in the road only to invent a …more

Tips for Designing a Podcast Studio

By Eric van Damme, The Hoffman Agency London   “Mic check, 1,2” Those were the first words recorded in our podcast studio after some time experimenting what the best setup would be to launch our own audio sessions. Rewind to a few months ago, and I would have told you confidently that it would be …more

Advocating for the PR Profession at Wenzhou-Kean University in China

By Frank Zhang, DGM Hoffman China   Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students from Wenzhou-Kean University, a Chinese-American jointly established higher education institution, expecting to hear from an international communications consultancy? I arrived at the venue 30 minutes early. It turns out …more

Do Studies on Journalists Help PR Understand Journalists?

I’m not a big of fan of research on journalists. The studies always “reveal” the same core points: Don’t mass blast email pitches to journalists. Offer a point of view, not vanilla commentary. Stop foisting non-disclosure agreements on us. Read the room (understand the journalist’s readership). Corporate speak dulls the senses.   There should be …more

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” Today I’m making an exception. The Holmes Report recognized our Asia Pacific team as the …more

Evolving our “Game” in the Topsy-turvy World of Communications

We announced today that Syreeta Mussante will take on the role of North America managing director (standardizing our titles for geo heads across the globe) joining us after five years at the Bateman Group.     She follows in the footsteps of Steve Burkhart who is retiring from day-to-day consultancy life. Rather than pull out …more

Bloomberg Pushes for Diversity in Sources and Expert Spokespeople

By Alannah McDermott, Intern     Imagine yourself sitting at a table, staring down at a pile of puzzle pieces. With determination and a hint of intimidation, you push aside the pile and place one small piece in front of you. This is where you’ll begin. As you reach for another piece, you notice it’s …more