Category: Language

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Revisiting the Martin Luther King, Jr. “I Have A Dream” Speech

Celebrating the life of Martin Luther King, Jr. always prompts me to dust off the “I Have Dream” speech. It’s a revealing exercise to read the text of the speech rather than watch and listen to the speech. To say Dr. King had a gift for narrative falls short in describing his skills in communicating. …more

Revisiting the Martin Luther King, Jr. “I Have A Dream” Speech

Celebrating the life of Martin Luther King, Jr. always prompts me to dust off the “I Have Dream” speech. It’s a revealing exercise to read the text of the speech rather than watch and listen to the speech. To say Dr. King had a gift for narrative falls short in describing his skills in communicating. …more

Visual Rendition of the Story Is Always There

I came across author and illustrator Ella Frances Sanders in 2015 after she published her first book, “Lost in Translation.” She has a gift for marrying words and visuals, like the one above. To probe the “how,” she agreed to an interview which covered topics ranging from Bill Murray and the Yiddish word “meshugah”   …more

Oatly Takes Conversational Language to the Next Level

You would think every company would prefer to communicate in a way that connects with people. After all, before segmenting the target audience, we know the objective is to reach people. Yet, business writing often comes off as mechanical and even stiff. Do you want the narrative to sound like it comes from an actual …more

Visual Rendition of the Story Is Always There

I came across author and illustrator Ella Frances Sanders in 2015 after she published her first book, “Lost in Translation.” She has a gift for marrying words and visuals, like the one above. To probe the “how,” she agreed to an interview which covered topics ranging from Bill Murray and the Yiddish word “meshugah”   …more

Applying Storytelling Techniques to Lift Auto-Generated Emails

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

The Communicator’s Guide to Deciphering Acronyms

It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll. I put out a call to arms across the Agency for acronyms that surface on a regular basis. The list below doesn’t pretend to capture every single acronym. Still, it …more