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Category: Language

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300,000 Books, Let Me In and Pogonophilia

The grab-bag post returns for the first time in 2019. As a refresher, I invented the grab bag as a forum to share three shards on business communications that otherwise couldn’t stand on their own. Here goes.   Who Will Get the Books? Fashion icon Karl Lagerfeld died last month. According to Le Figaro, the …more

The Plight of Auto-generated Emails and How Language Can Make a Difference

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

Communications and the Quest to Win Over Job Candidates

Tech companies more than any other industry recognize that their ability to recruit A+ talent has a say in their long-term success. Magnifying the issue, the tech sector has been on a roll, and the talent pool hasn’t kept pace. With demand out of whack with supply, there’s even more pressure on companies to do …more

A Search for the Best Hotel Door Hangers in the World

I wrote a couple weeks ago about how word choice can lift a narrative. Forget the classic story arc for a moment. Even one word or phrase can warm up the copy or jar the reader with a bolt of incongruence.     But nothing tests the ability to harmonize words in tight quarters like …more

Revisiting Trump’s Conversational Language

Roughly two years ago, I wrote a post about then-candidate Trump and how he used conversational language as a differentiator. Given his communications since moving into the White House, I decided to dust off the point of view that riffs on a Wall Street Journal column. Unfortunately, skipping to the end, bombastic did win the …more

United Airlines’ Latest Customer Letter Hits the Right Notes

It’s easy to pile on United. More than the mistakes, it’s the type of mistakes, lacking that quality known as common sense. I’ve certainly taken my shots at United over the years with posts ranging from “The Worst Customer Service Narrative in the History of Branding” to the recent “United Enters Third Stage of a …more