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I often think that the communications business is undergoing its version of the industrial revolution.

Journalists are acting like PR people.

PR people are doing their best imitation of journalists.

The mantra, “Every company is a media company,” is now getting funded.

And companies are still investing major sums of money in the humble news release, over $4,000,000,000 last year by my count, with most not making a sound.

I enjoy talking about the state of the communications industry and advocating for content that zigs when everyone else’s zags. Here’s an example from a talk in Hong Kong that evangelizes the benefits of storytelling.

If you have something in mind, feel free to contact me at lhoffman@hoffman.com

Recent Talks

The Worldwide Communication Industry
Atma Jaya University
Jakarta
May 23, 2017

Time for Communicators to Deviate from the Status Quo
IABC Luncheon
Portland
April 12, 2017

An Evening of Conversation with Shel Holtz and Lou Hoffman
SF IABC
San Francisco
March 1, 2017

Redefining What Constitutes PR
Ngee Ann Polytechnic
Singapore
November 2016

Lou Hoffman presentation in Singapore

Communications Meets “Industrial Revolution”
Singapore Management University
Singapore
March 2016

Communications Meets “Industrial Revolution”
Sungkyunkwan University
Seoul
March 2016

Lou Hoffman presentation

There’s Never Been a Better Time To Be in the Communications Industry
Peking University Graduate Students, School of Journalism and Communications
Beijing
March 2016

lou-dean-lu
With Dean Lu who heads the mass communications and journalism for Peking University

PR in Silicon Valley
China International Public Relations Associations (CIPRA)
Beijing
February 2016

Applying Supply and Demand Economic Theory to Media Relations
Innovation Summit (Holmes Report)
San Francisco
February 2016

IN2

Predicting the Shape of Communications in 2021
International Association of Business Communicators (Silicon Valley Chapter of IABC)
Silicon Valley
January 2016

Past Talks

The Good, The Bad and The Ugly of PR Agency Life
Annenberg School of Communications (USC)
Los Angeles
November 2015

Hacks for LinkedIn
The Association for Education in Journalism and Mass Communication (AEJMC) Conference
San Francisco
August 2015

A New Day for PR
Alcatel-Lucent Global PR Community
Webinar
July 2015

Should HR Be Telling Stories?
Alexander Mann Asia Pacific Conference
Hong Kong
March 2015