Speaking Gigs ...


I often think that the communications business is undergoing its version of the industrial revolution.

Journalists are acting like PR people.

PR people are doing their best imitation of journalists.

The mantra, “Every company is a media company,” is now getting funded.

And companies are still investing major sums of money in the humble news release, over $4,000,000,000 last year by my count, with most not making a sound.

I enjoy talking about the state of the communications industry and advocating for content that zigs when everyone else’s zags. Here’s an example from a talk in Hong Kong that evangelizes the benefits of storytelling.

If you have something in mind, feel free to contact me at lhoffman@hoffman.com.


Upcoming Talks

Stay tuned!


Past Talks

Teaching Visual Communications
Association for Education in Journalism and Mass Communications (AEJMC)
Silicon Valley, CA
Jan. 29, 2020

Life, Liberty and the Pursuit of Storytelling
Silicon Valley IABC
Redwood City, CA
April 18, 2018

Do PR People Get Storytelling
Mumbrella360 Conference
November 9, 2017

The Worldwide Communication Industry
Atma Jaya University
May 23, 2017

Time for Communicators to Deviate from the Status Quo
IABC Luncheon
April 12, 2017

An Evening of Conversation with Shel Holtz and Lou Hoffman
San Francisco
March 1, 2017


Past Talks

Redefining What Constitutes PR
Ngee Ann Polytechnic
November 2016

Lou Hoffman presentation in Singapore

Communications Meets “Industrial Revolution”
Singapore Management University
March 2016

Communications Meets “Industrial Revolution”
Sungkyunkwan University
March 2016

Lou Hoffman presentation

There’s Never Been a Better Time To Be in the Communications Industry
Peking University Graduate Students, School of Journalism and Communications
March 2016

With Dean Lu who heads the mass communications and journalism for Peking University

PR in Silicon Valley
China International Public Relations Associations (CIPRA)
February 2016

Applying Supply and Demand Economic Theory to Media Relations
Innovation Summit (Holmes Report)
San Francisco
February 2016


Predicting the Shape of Communications in 2021
International Association of Business Communicators (Silicon Valley Chapter of IABC)
Silicon Valley
January 2016

The Good, The Bad and The Ugly of PR Agency Life
Annenberg School of Communications (USC)
Los Angeles
November 2015

Hacks for LinkedIn
The Association for Education in Journalism and Mass Communication (AEJMC) Conference
San Francisco
August 2015

A New Day for PR
Alcatel-Lucent Global PR Community
July 2015

Should HR Be Telling Stories?
Alexander Mann Asia Pacific Conference
Hong Kong
March 2015