Category: Humanity

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“Kanpai” to Hoffman’s Building Bridges Program: 29 days in Japan

By Laura Naland, Senior Account Manager I’ve just spent 29 days in Japan. Yes, you heard that right — the country that thousands of people across the globe are waiting to enter for vacation. The country that has basically shut its borders ever since COVID first started 2 years back and continues to be incredibly …more

Revisiting the Martin Luther King, Jr. “I Have A Dream” Speech

Today’s holiday celebrating the life of Martin Luther King, Jr. always prompts me to dust off the “I Have Dream” speech. It’s a revealing exercise to read the text of the speech rather than watch and listen to the speech. King was such a gifted orator, you get the feeling he could recite the owner’s …more

Tackling Armies-of-One

By Chris Owen, Director, Hoffman Europe Blah blah pandemic, blah blah disruption. There we go — bigger picture ticked off without the need for a 150-word set-up. Let’s just get cracking on the discussion — namely, how we can learn from past experience and avoid the problems many face with remote working. First up, an …more

The Wonders of the “Word Visual” and a Thanksgiving Story

I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more

Mental Health in the Communications Industry

Last week signaled “World Mental Health Day.” We know mental health is an issue in the communications industry. The PRCA just released a study that showed 48% of PR practitioners in Asia say they’re “going through a particularly stressful period in life right now, and more than a third say the pandemic has worsened their …more

A Random Act of Kindness at Trader Joe’s

This has nothing to do with communications. Then again, it has everything to do with communications. The demands on my time these days has made it tough to squeeze in time to write for my blog; hence, the dusting off of this Trade Joe’s post. Let me set the stage. My wife and I decided …more

The Hoffman Agency: Our Commitment to Diversity and Inclusion

We recognize that all individuals are not provided the same advantages and privileges in our society. The inequities around the world underscore the need to change. With this in mind, we are dedicated to promoting diversity within our business and creating an inclusive organization. To contribute to a more equitable world, The Hoffman Agency is …more

The Chauvin Trial Verdict

Today’s verdict brings us to the close of a year-long fight for justice that re-ignited a larger discussion on police brutality and systemic racism in the United States. We’re relieved that justice has been served to the officer found responsible for George Floyd’s death, though our hearts remain heavy with the loss of Floyd and …more