The blog often serves as a laboratory for conducting experiments on content. If something works, we can then consider it for client campaigns.
This “R&D” work has been particularly fruitful in advancing our visual storytelling chops.
I would be remiss if I didn’t mention the design resources of our global creative services team, Marjan Giahi, Chauncey Hill, Bonnie Lamb, Cindy Li, and Ducky Tsui (I know, great name for an artist). We’re also lucky to benefit from an ever-expanding pool of illustrators with a gift for shaping concepts into digital images.
The following captures a cross section of visual assets created for the blog with quick commentary.