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Category: Warren Buffett


Five Lessons in Counterpunching with Words from Warren Buffett

Staying true to form during the last presidential debate, Donald Trump inferred that all smart business people find loopholes to avoid paying federal taxes, including Warren Buffett. I tried to come up with a plausible explanation for why Trump thought his comment on Buffett would go unchallenged. Then, the obvious hit me. He doesn’t care. It’s his words …more

Execs Struggle with One of the Most Effective Storytelling Techniques

Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. Yet, most executives do the exact opposite. They make a conscious effort to hide their humanity. Why? To paraphrase Rudyard Kipling, we’re told early in our careers that business is business, personal is personal, and never the twain shall meet. It’s a …more

Warren Buffett’s Storytelling Transforms Shareholders Letter into Branding Event

Who cares if Warren Buffett is still getting the hang of this Twitter thing? The man knows how to apply storytelling techniques to business communications (heard he’s a pretty good investor too). There’s no better example of Buffett’s storytelling acuity than his annual letter to Berkshire Hathaway shareholders that came out over the weekend. The …more

Helping Hand for Warren Buffet on Twitter

Everyone associates Warren Buffet with finance and being worth a gazillion dollars (give or take a zillion). I think of Buffet as the consummate storyteller. He turns self-deprecation into an art form with passages like this from his 2010 shareholders letter: And now a painful confession: Last year your chairman closed the book on a …more

Storytelling in Warren Buffet Shareholder Letter

Back in 2008 I wrote it’s not enough that Warren Buffet has become one of the richest men in the world. He’s also a world-class storyteller. (If it makes you feel any better, at least he’s not handsome.) Nowhere does this gift go on public display more than in his annual letter to shareholders. It’s …more

Revisiting a Storytelling Master, Warren Buffett

I wrote about Warren Buffett’s gift for storytelling last year. If executives would simply take one lesson from Buffett’s communications, be conversational, the world would be a better place (cue the Coke music). In his most recent letter to shareholders (2008), there’s a paragraph that showcases Mr. Buffett at his best. All of us have read …more

Warren Buffett Tells a Good Story

It’s not enough that Warren Buffett has generated a net worth of around $62 billion, making him one of the richest men in the world. He’s also a world-class storyteller. (If it makes you feel any better, at least he’s not handsome.) With Warren Buffett in the spotlight for rescuing Goldman Sachs with a $5 billion infusion, lending …more