Recognition and Media Attention ...


Everyone enjoys a pat on the back.

I’m also sure the attention has brought new readers to the blog.

For all those who have highlighted our advocacy for storytelling, many thanks.



2014_Bulldog   Dig_PR_Award  Alltop, all the top stories





10 essential PR blogs to read

Platinum Award for Industry Influencer Blog: dotCOMM Competition 2017

Top 30 Communication Blogs 2017

Top 100 PR Influencer (Twitter): Onalytica 2015

The 100 Most Influential Tech Agency PR Executives: Hot Topics 2015

Best Blog for PR Agency/Consultancy (gold): Bulldog Digital Awards 2014

Best Agency Editorial/Comms Platform (finalist): Holmes Innovation SABRES 2014

Top 50 PR Blogs: Chosen by Graduates 2014

Best Blog (gold): PR Daily’s Digital PR Awards 2013

Top 60 PR Blogs: Inkybee 2013

The Top 30 Most Influential PR Bloggers: Cyberalert 2013

The Top 50 PR Blogs: Cision: 2013




10 Ways To Make Better Decisions (Forbes 2020) — “In the ‘Periodic Table of Storytelling,’ Lou Hoffman, Mark Pinset, and Patrizia Huen illustrate the most important components of telling a great story.”



How to communicate with a diverse, global group of employees (Ragan 2019)

Getting Huawei’s Groove Back (EE Times 2019) — “PR pro Lou Hoffman diagnoses Huawei’s communications problems, and recommends a regimen for digging itself out of its current crisis.”



2019 PR Predictions: 10 PR Influencers Talk About Trends That Will (Re)Shape the Industry (Meltwarter 2018)

50 underrated PR pros to follow on Twitter (Ragan 2018)

5 Things to Keep in Mind When Serving Underserved Markets (OPEN Forum 2018)

Elon Musk’s Latest Twitter Tirade Is the Dumbest Thing on Wall Street (TheStreet 2018)

A Journalist Dissects a Lousy Pitch and a Good One (PR Daily 2018)

The News Release Holds Back the PR Business (Reputation Today 2018)

10 Guidelines for Launching a Global PR Strategy (PR Daily 2018)

Hope, Lies, and Public Relations (ImPRressions, 2018)

Has Donald Trump Forever Altered the PR Landscape (Reputation Today, 2018)



Does Sustainability Communications Have To Be So Boring (Eco-Business, 2017)

Improve Your Storytelling Abilities or Become “Marginalised” (Mumbrella, 2017)

Make the Uninteresting Interesting to Find Great Corporate Stories (Sword and the Script, 2017)

All the Fuss About Fake News (The Freeman in the Philippines, 2017)

The World According to Global PR Guru — (Mumbrella 2017)

Trump’s First Weeks Spawn Anxiety and Discord at Some Companies — (USA Today 2017)

When Journalism and Public Relations Interest — (PR Daily 2017)

Keeping Your Company Culture Alive When Employees Are Scattered — (Open Forum 2017)

Public Relations: In History, at Crossroads and in the Future — (Sword and Script 2017)



Five Songs to Add Bounce to Your Step — (PR Moment 2016)

Eight Habits of Successful PR People — (Crenshaw blog 2016)

Strength of Conviction in Consulting — (Mumbrella 2016)

Is PR Missing its SEO Opportunity? — (CyberAlert 2016)

Small Biz Bloggers You Should Follow on Twitter — (Fundera Ledger 2016)

An Entrepreneur Who’s Always Looking For the Next Challenge — (PR Week 2016)

Rethinking Ogilvy’s 10 Tips to Writing — (PR Daily 2016)

Predicting the Shape of Communications — (Silicon Valley IABC 2016)



Seven Must Read PR Blogs — (Spin Sucks 2015)

Most Native Ads Fail Because They’re Not Native (or Good) — (O’Dwyer’s 2015)

People Have Misunderstood the Meaning of Storytelling — (PR Week 2015)

The life and loves of the PR revolutionary Lou Hoffman — (PR Moments 2015)



Nine PR Blogs to Read — (Spin Sucks 2014)

Can You Measure Storytelling in Media Relations? — (PR Daily 2014)

Lou Hoffman on Storytelling and PR — (Sword and Script 2014)

PR’s Answer to the Classic Story Arc — (PR Daily 2014)

Storytelling Tips for Video — (Bulldog 2014)



Visuals are the Holy Grail of Storytelling (PR Newswire, 2013)

Can Storytelling Differentiate a PR Agency? (Business2Community 2013)

The Art of Storytelling Lives On in This Blog — (PR Daily 2013)



“How To Be a Great Storyteller and Win Over Any Audience” — (CBS MarketWatch 2011)

Impact of Storytelling on Google’s Announcement of Leadership Change (PR Newser 2011)

Tell to Win Espouses Storytelling Manta (VentureBeat 2011)



Communication Lessons from Warren Buffett (VentureBeat 2010)

10 Breakthrough Communication Techniques from the Master (CBS Marketwatch 2010)

Q&A with a Story Guru (A Storied Career 2010)