Category: Business Takes

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Tackling Armies-of-One

By Chris Owen, Director, Hoffman Europe Blah blah pandemic, blah blah disruption. There we go — bigger picture ticked off without the need for a 150-word set-up. Let’s just get cracking on the discussion — namely, how we can learn from past experience and avoid the problems many face with remote working. First up, an …more

Autopsy on a Client Relationship That Went South

Trust — flowing in both directions — underpins healthy client-agency relationships. Imagine if we had to “fact check” every utterance from a client contact? It would paralyze the PR effort. We make the leap of faith that the client contact is telling us the truth. And we expect clients to trust our judgment. This doesn’t …more

Tesla Goes Autopilot For Latest Media Scrutiny

The media has questions for Tesla. After eliminating its PR department last year, Tesla doesn’t appear to have answers. The Los Angeles Times story “Tesla’s Handling of Breaking Bug in Public Self-Driving Test Raises Alarms” reflects the latest missives aimed at the auto maker: Tesla pushed out a new version of the experimental software suite …more

Stunts, lipstick, pigs, and COP26

By Chris Owen, Director, UK, The Hoffman Agency Earlier this week Co-op announced that six of its stores were to ‘rebrand’ as Co-op26 in line with what’s acknowledged as the most important climate summit we might see in our lifetime – COP26. See what they did there? Problem is, it begs the question that aside …more

Mental Health in the Communications Industry

Last week signaled “World Mental Health Day.” We know mental health is an issue in the communications industry. The PRCA just released a study that showed 48% of PR practitioners in Asia say they’re “going through a particularly stressful period in life right now, and more than a third say the pandemic has worsened their …more

Why Should We Care About Easing the Pain Point of Two Competitors?

Two recent hires asked if they could push out their start dates by a week. They explained that a three-week notice period would be a huge help with their current employers. We needed both of these individuals yesterday. Why should we care about easing the pain of two competitors? Yet, we agreed to the extra …more

Does Tesla Really Need a PR Function?

After touching on this question in my newsletter, I decided the topic deserves a deeper dive. First, some stage setting. Electrek broke the news on Oct. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker …more

The Downside of Experience in Leadership

We tend to correlate experience with stronger leadership. The common Steve Jobs narrative swings from impetuous youth to lessons learned. It stands to reason that people who have been tested when things didn’t go according to plan expand their leadership game. Yet, there’s a downside to experience when it comes to leadership. We can gain …more