Dialogue – in the Form of Posted Comments – Morphs into Guest Post

People often ask me how I find the time to participate in social media.

The answer is easy –


Specifically, fear of being left behind.

I’m convinced that active participation in social media keeps me coming up the learning curve and my skill set relevant.

As a subplot to the learning curve, I read a range of bloggers including Mark Schaefer who penned a recent post on “Marketing Execs Falling Behind the Digital Learning Curve.”

Needless to say, the topic caught my attention particularly this paragraph:

I think all of this activity confirms one of the themes of this blog – social media success is not going to be a function of marketing vision or budget. It’s going to rely on radical organizational transformation.

It got me thinking about what we’ve observed with clients and prompted me to post a comment that led to an exchange with Mark and an invitation to contribute a guest post.

exchange between Lou Hoffman and Mark Schaefer

Yesterday, Mark published my guest post, “Piggly Wiggly Shows the Way in Social Media.”

My main point is that when it comes to getting companies to embrace the digital sphere, expertise by itself isn’t enough.

Instead, the real game changer lies in companies changing from a mentality of centralized control to one that cultivates a distribution approach of digital actions.

If you’re interested in the topic and finding out what the Piggly Wiggly has to do with the digital world, I encourage you to check out the post on the Grow blog.

It’s also not lost on me that social media allowed a closet introvert like me to connect with someone sharing relevant knowledge who otherwise would not have been on my radar.

That’s pretty powerful stuff if you ask me.

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