“Lies, Damned Lies and Statistics” Leave Room for Interpretative Storytelling

I think Mark Twain would agree.

He’d be particularly amused by a report on the solar industry released earlier this week that triggered two stories on opposite ends of the spectrum.

In one corner, we give you the San Jose Mercury News and its bullish headline.

solar industry business storytelling public relations

The supporting graphic continues with the bullish stance.

solar industry business storytelling public relations

OK, so solar is rocking and rolling.

No so fast.

Todd Woody of smog-eating building fame, penned this story the same day in Forbes:

solar industry business storytelling public relations

Same report.

Different perspectives.

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2 comments

2 Comments so far

  1. Davina K. Brewer September 17th, 2012 9:53 am

    Critical thinking FTW, you should always dig deeper. FWIW.

  2. Lou Hoffman September 17th, 2012 9:59 am

    Sure.

    I think situations like the solar stories happen because journalists often need to crank out content with a premium on time.

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