Visual Storytelling Via Slideshare: How Communicators Should Evolve

I got the SlideShare religion back in June.

The medium allows you to craft a story that the audience can consume in a few minutes. Plus, you gain another digital touch point that easily integrates into your overall social media strategy.

We’ve used SlideShare as a tool to evangelize the power of storytelling in the deck “Aligning PR with Storytelling for the Happily Ever After.”

Now, we’re taking a different approach with the platform, translating the blog post “10 Ways Communicators Must Evolve: 4 Perspectives on 4 Communication Issues” into “SlideSharese.” 

Does this deck reflect the true essence of storytelling?

It certainly isn’t Hemingway or even Elmore Leonard.

But by applying storytelling techniques – contrast, the unexpected, a pinch of levity, etc. – to a visual depiction of the content, we’ve created a business story with an entertainment dimension.

That’s the direction we’re taking our clients as well.

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  1. [...] Visual Storytelling Via Slideshare: How Communicators Should Evolve (ishmaelscorner.com) [...]

  2. Sarah Lafferty November 1st, 2010 10:37 am

    The best thing about that presentation Lou, were all the tips to be gleaned by reading between the lines, like ‘have fun’ and of course, ‘read between the lines’. Excellent material as ever. Thanks for sharing.

  3. Lou Hoffman November 1st, 2010 2:54 pm

    Thanks Sarah.

    It was a bit of experiment to repackage the blog post content into Slideshare form.

    Hopefully, the additional touch point brings more attention to the thinking.

    We’ll see.

  4. Friday is for fun reading | DECISION STATS November 3rd, 2010 10:29 pm

    [...] Visual Storytelling Via Slideshare: How Communicators Should Evolve (ishmaelscorner.com) [...]

  5. [...] Visual Storytelling Via Slideshare: How Communicators Should Evolve (ishmaelscorner.com) [...]

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