Archive: May 2011


The Op-Ed As A Platform For Storytelling

Cracking The New York Times, The Washington Post or a like target with an op-ed is not for the squeamish. Your storytelling must be crisp, clever and ideally contrarian with a clear point of view (my high school English teacher would be pleased that I was paying attention to the alliteration lesson). And after articulating the issue, the close must answer the question, “So …more

Investigative Post: Why Did the Associated Press Write This Story?

Take a look at the following Associated Press article that appeared last week: SCE&G to donate to renewable energy program By: The Associated Press 04/25/11 6:08 PM South Carolina’s largest investor-owned utility says it will donate $1 for every Facebook “like” that the Palmetto Clean Energy organization gets through the end of the month. South …more