Archive: June 2011


Groupon’s Secret Weapon: Storytelling Techniques

Naturally, this New York Times headline from last week caught my attention: “Funny or Die: Groupon’s Fate Hinges on Words” The piece goes on to explain that Groupon differentiates through words, depending on storytelling techniques as its version of Google’s search algorithm. Here’s what the NYT article doesn’t say. You don’t need the narrative gifts of a Hemingway …more