Novelist Takes Parody A Step Further With Fake Ad

During my investigation of novelists and their personal biographies, I stumbled across a clever use of owned media by Team Grisham

Every publisher sends out copies of a new novel to various media in hopes of garnering positive reviews. 

The marketing team behind John Grisham’s latest novel, “The Litigators,” went one step further. 

They created a fake TV ad promoting the “esteemed” law firm of Finley & Figg which delivers the storytelling fodder for the novel. 


Good stuff. (Surprised there’s less than 12K views.) 

The Dr. Seuss-like rhymes recited with a classic Chicago accent – “Hit by a bus; good thing you came to us” – work. 

Also enjoyed the insider’s reference to all those staking claim for inventing Facebook. 

Perhaps the Winklevoss twins will contact Finley & Figg about taking their case. 

Oh, that’s right.

They already settled.

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2 Comments so far

  1. Katie May 22nd, 2012 3:04 pm

    Good use of video. Love a well done parody. “Thumb that up on Facebook!”

  2. Lou Hoffman May 22nd, 2012 3:19 pm

    Totally agree.

    Even if one isn’t a Grisham fan, the video will at least prompt a chuckle.

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