Archive: April 2009


Making Sure the Cobbler’s Kids Don’t Go Without Shoes

    PR consultancies are notorious for not applying their craft to building their own brands. I’d like to think we’re an exception to the rule. Equally important, we strive to bring the art of storytelling to our own communications as well as our clients. As a result, we’ve enjoyed attention in publications ranging from …more

Insights into BusinessWeek Philosophy and Storytelling

I have to give credit to BusinessWeek’s Executive Editor John Byrne. He got the engagement religion and has never wavered in prostelyzing the message. While the BusinessWeek pages — both print and the digital variety — serve as the pulpit for most of Byrne’s communications beyond the BW corridors, he penned a op-ed for The Christian Science …more