The Agency welcomed Junko Yoshida, editor in chief of EE Times, to our “Lunch Bucket” series last week. While EE Times has always catered to the engineering community, how the media property serves this audience has changed. In short, it’s a two-pronged approach, offering free access to www.eetimes.com and a relatively new paid product called …more
Steve Farnsworth and I tag-teamed on discussing social media and storytelling at an IABC lunch last month. Thanks go to Meta Mehling for putting together the talk. It would be presumptuous of me to say a good time was had by all. But I can say both Steve and I enjoyed what proved to be a very interactive …more
Last week’s Lunch Bucket featured EE Times EIC Junko Yoshida. It was a terrific session with Junko sharing insights on the internal workings of the media property, her team, and the tech sector in general. I’ll post a write-up on Junko’s talk on Wednesday. In the meantime, thanks to the photography from Carlos Mangandy, here’s …more
Cracking The New York Times, The Washington Post or a like target with an op-ed is not for the squeamish. Your storytelling must be crisp, clever and ideally contrarian with a clear point of view (my high school English teacher would be pleased that I was paying attention to the alliteration lesson). And after articulating the issue, the close must answer the question, “So …more
Take a look at the following Associated Press article that appeared last week: SCE&G to donate to renewable energy program By: The Associated Press 04/25/11 6:08 PM South Carolina’s largest investor-owned utility says it will donate $1 for every Facebook “like” that the Palmetto Clean Energy organization gets through the end of the month. South …more
We don’t typically associate the word “innovation” with communications. Instead, communicators gravitate to “creativity” and like derivatives. Regardless of how we label it, today’s upside-down world calls for fresh approaches to communications. The status quo no longer works. Sure, you can do the same things and perhaps even generate results that appease your stakeholders. But …more
After working on a number of branding exercises over the years, I’ve noticed the same issue surfaces time and time again. Intellectually, executives recognize the challenge of differentiating their companies and brands in today’s noisy world. Yet, these same executives gravitate toward approaches to branding that are similar (if not the same) to what everyone else …more
One doesn’t typically think of the humble news release as a storytelling platform. Savvy communicators have proven otherwise with examples ranging from Gold’s Gym (Fit for a Phone) to our own recent work for Zediva. But is it possible to take the storytelling in a news release too far? Try to guess the product category in …more
YouTube has become synonymous with viral videos. When I play the video association game, I think of the Old Spice man and the hilarious Coke happy machine. Now YouTube wants to be perceived as a digital campfire for storytelling. Toward this end, the platform is hosting a free webcast on April 21 that promises to teach how YouTube …more
