Archive: May 2013


J. C. Penney Apology Ad: How Not to Fall on Your Sword

Americans love a good apology. Show even a modicum of sincerity, and all is forgiven. J. C. Penney and its apology ad is certainly banking on this dynamic. Unfortunately, the strategy is flawed, and the execution is worse. We’ve simplified the chain of events in the aerial view below: Did I miss something? I thought …more

Correlating PR with the Valuation of a Startup

Many variables go into determining the price point of acquiring a startup venture. Does a startup’s public profile play a role in determining valuation? One would think greater awareness generates more buyers which can bring an auction-like dynamic to the proceedings and drive up the price. On the intangible side, the buzz that comes from …more