Archive: February 2014


Brands in "Sales Mode" Won’t Win Social Media Game at Super Bowl

Hundreds of brands anxiously await the kick off for today’s Super Bowl, their war rooms buzzing with caffeinated beverages and momentum-building wit. Organizations of all types are ready to seize their piece of Warhol-like fame. They just need to be clever at the precise moment, riffing off a happenstance during the game. As shared in …more