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Archive: November 2015

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Seven Issues That Can Crush Today’s Business Writing

Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1. Education of stakeholders: This has nothing to …more

Here We Go Again. The Downfall of Journalism Traces to the Rise of PR

TechCrunch is the latest publication to play the tired narrative that the public relations industry is behind the woes of modern day journalism, GMOs and global warming. In the latest bullish show from TechCrunch, Alex Wilhelm looks into the camera, laments the state of the journalism and recites these “horrifying” statistics: There are 4.6 PR …more

Branding with the F Bomb, Contrast for Storytelling and the Future of Links

I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the France. In fact, one of today’s vignettes takes a look at the use of English in France. Here goes … English in France If there’s one country that rejects all things American, it’s France. Yet, you can …more

No sex (websites) please, we’re Singaporeans.

Given the blog’s quest to serve as an industry resource, it’s rare that a post focus on Agency work. Today is an exception. I asked Idran Junadi, an account director in our Singapore office before taking a PR role with Oracle, to write about a campaign because it shows the power of storytelling techniques in …more

TIME Magazine Puts Its Own Spin on Native Advertising

As PR-led campaigns increasingly blend tactics such as paid media, native advertising bears watching. I called out the genre last month suggesting most of it should be called “alien advertising.” Still, with the rules of the game being invented on-the-fly, we’re seeing fresh wrinkles like this native advertising campaign by Ryder in TIME Magazine. Here’s …more

The Anecdote to the Rat Race

After publishing my book “On storytelling, leadership and the power of connection,” I started the project www.hetverhaalvandeleider.be. What encouraged me to do this was an incident at my book’s publication event. An economic weekly magazine offered two key leaders from the Belgian economic community to speak at the affair, but they were ultimately offered nothing …more