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Archive: January 2017

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What Type of Ad is Most Trusted by Internet Users?

If the intended audience doesn’t trust the format of the ad, the actual content has no chance. We know that the rise of digital consumption has brought advertising along for the ride. In fact, projections call for the digital ad spend to surpass TV advertising dollars for the first time this year. So back to …more

Seven-second Chinese New Year Greeting Comes with Snap, Crackle and Pop

As we increasingly embrace visual storytelling for our clients, we’re applying the same mentality to our own communications. The latest example comes in the form of our Chinese New Year greeting designed by Cindy Li in our Hong Kong office. Since investing in an in-house design function over five years ago, we’ve come a long …more

U.S. Journalists Poke “the Bear” with a Digital Stick.

The Columbia Journalism Review published an open letter to President Trump earlier this week before the official inauguration which of course takes place later today.We already know what Trump thinks of journalists. Let’s put it this way. His campaign rhetoric never included the slogan, “Make journalism great again.” And we now know what journalists think …more

Avoiding the Unkindly Cut in Business Writing

I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting. If I have a weakness, it’s called WG Yogurt. Their root beer yogurt deserves a Michelin star — “creamy with hints of cherry tree bark.” What does this have to do with business writing? During my last stop at WG Yogurt, …more

The Rare Instance When Words Like “Breakthrough” and “Revolutionary” Belong in a News Release

Hyperbole wrecks a news release. Words like “breakthrough” and “revolutionary” in a new release essentially say to the journalist, “Stop reading. This announcement is nothing more than corporate drivel with yet another claim of changing the world.” Yet, an exception occurred ten years ago when Apple distributed the news release with the Spartan headline, “Apple …more

Proving That Life is Stranger Than Fiction in the Communications Sphere

  You can’t make this stuff up. Raking through my storytelling and PR posts, I’ve curated a list of seven “life is stranger than fiction” moments. 1. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR BuzzFeed proved what everyone has always believed in theory. If you stretch …more