David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. Still, they could use a refresh for 2018. Toward this end, I’ve captured Ogilvy’s 10 tips …more
By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. Not only is every story unique, but the methods in which each one is told vary greatly. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is …more
Our younger son gets married on Saturday. At a time when everyone looks ahead, I decided to also look backward to the marriage of Marv and Ruth Hoffman. The photo above shows my parents on their wedding day flanked by their moms. Their story is a common one for their generation — their parents arriving …more
By Mandy Heiser, Account Coordinator Bocce. The plural form of the Italian word boccia, which means “bowl.” One of the oldest sports in the world, with roots tracing back to 5200 BC. . A popular game enjoyed by many historical figures, including Roman Emperor Augustus, Leonardo Da Vinci, Galileo Galilei, Queen Elizabeth I, …more
The key to branding isn’t just knowing who you are and what you stand for. It also calls for communicating those very qualities to the outside world. Take the Singaporean store in the picture. Is there any question about its value proposition? Closer to home, everyone seems to think there’s a deep lesson in Donald …more
By my count, 42 high-profile individuals have left the White House, most in a huff. And that’s not counting Omarosa. . Whether they were fired or they resigned, the outcome is the same with Trump finally landing on a metric where he can claim the No. 1 spot — senior staff turnover in the …more
I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out …more
The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A. How tough can it be to apply this expertise to their own announcement? Of course, what the news release states doesn’t necessarily align with reality. As a public service, I’ve addressed the news release distributed over Business Wire …more
