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Archive: September 2018

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One Year Later, Reflections on the Reflection

  It has been one year and six days since our 30-year anniversary party. Thinking about the cliché that goes something along the lines, “It’s all about the people.” It is all about the people. Reconnecting with employees from the early days. Reconnecting with clients going back to 1987. And reconnecting with others who have …more

Communications and the Quest to Win Over Job Candidates

Tech companies more than any other industry recognize that their ability to recruit A+ talent has a say in their long-term success. Magnifying the issue, the tech sector has been on a roll, and the talent pool hasn’t kept pace. With demand out of whack with supply, there’s even more pressure on companies to do …more

A Search for the Best Hotel Door Hangers in the World

I wrote a couple weeks ago about how word choice can lift a narrative. Forget the classic story arc for a moment. Even one word or phrase can warm up the copy or jar the reader with a bolt of incongruence.     But nothing tests the ability to harmonize words in tight quarters like …more

The Downside of Experience in Leadership

We tend to correlate experience with stronger leadership. The common Steve Jobs narrative swings from impetuous youth to lessons learned. It stands to reason that people who have been tested when things didn’t go according to plan — “What do you mean an impromptu YouTube video just went live with our head our marketing giving …more