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Archive: 2019

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Storytelling Lands Commodity Semiconductor on TV

You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV. Semiconductors are NOT good TV. The technical nature of a semiconductor …more

Throne Madness Reveals the Best Backstory from Game of Thrones

Reporting on the storylines in a given Game of Thrones episode doesn’t require much creativity. Littlefinger overplays his hand and gets his due Daenerys Targaryen impersonates Abe Lincoln and frees the slaves The White Walkers were this close to taking over when the Night King makes a tactical error. Instead, the real storytelling comes through …more

College Grads: Do Not Follow the Resume 101 Handbook

A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel). Regardless, the demand versus supply equation doesn’t work in the graduate’s favor. Finding that elusive first job puts a premium …more

Broken Links That Tell a Story, Pasta Art and Mrs. Maisel as Sponsored Content

Here’s my second grab bag post of 2018, capturing vignettes that caught my attention, but don’t lend themselves to stand-alone posts.   Broken Links, an Opportunity Most companies treat broken links as a functional challenge. The person has clicked to a wrong place (page doesn’t exist), bringing a 404 page to navigate the person back …more

New Media Product Goes Old School in Telling Its Story

While the communications world increasingly tilts toward digital, there are opportunities to play the contrarian card with an analog tactic. Executed right, the payoff can generate more than your fair share of attention. That’s what SHETRANSFORMS.US strove for last week. As background, SHETRANSFORMS.US advocates for taking the gender bias out of online search. The organization …more

Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR

This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate. The PR industry is healthy, and newspapers aren’t. Yet, throwing in Warren Buffett’s name as click bait makes it sound like Buffett is …more