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Archive: September 2019

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Words as an Action Film: Ira Glass on Creativity

Who doesn’t like Ira Glass? The man single-handedly popularized the podcast when his NPR show “This American Life” proved that with the right stories, the medium could reach millions. The original premise for “This American Life” was to take an individual who isn’t famous or in the news and build a narrative that captivates listeners. …more

Do Studies on Journalists Help PR Understand Journalists?

I’m not a big of fan of research on journalists. The studies always “reveal” the same core points: Don’t mass blast email pitches to journalists. Offer a point of view, not vanilla commentary. Stop foisting non-disclosure agreements on us. Read the room (understand the journalist’s readership). Corporate speak dulls the senses.   There should be …more

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” Today I’m making an exception. The Holmes Report recognized our Asia Pacific team as the …more

Opening the Doors to Our New Digs in Taiwan 抵家

By Stephanie Yang, Account Director, Hoffman Taiwan   On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei.     The photo above, fit for a postcard, was taken from our office on the 30th floor during …more

Governments Jump into the Sponsorship Game

When Israeli Prime Minister Benjamin Netanyahu recently stepped up to the podium, his words didn’t get my attention (and not just because my Hebrew vocabulary is eight words on a good day). Instead, I zeroed in on the backdrop depicted in the photo below. If I’m reading this correctly, Mobileye, a maker of technology for …more

Reaching Today’s 35 and Under Crowd

Every generation — boomers, Gen Xers, millennials, and beyond — brings its values and frames of mind to the world. For communicators and marketing pros with deep experience, say 20+ years, that experience isn’t necessarily an advantage when you’re targeting millennials. We don’t think like them. We don’t talk like them. Because we’re not them. …more