By Chris Owen, Director, UK . It’s time to explore the second of our seven basic plots: tragedy, where the protagonist is a hero with a major character flaw or a great mistake that is ultimately their undoing. The age of Blockbuster Ah. The good old days. Walking into the local video rental store …more
To avoid taunts of “fake news,” allow me to clarify. I’ve dusted off the post from a year ago that commemorated the publishing of my 1,000th post. The odometer now reads 1,087. Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the …more
By Account Manager Matthew Burrows That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that …more
These three newspapers, arguably the most powerful dailies in the U.S., came together to publish an open letter to the Chinese government asking it to reconsider kicking out select journalists from the country. But the real audience for this letter isn’t the Chinese government; it’s the American public. Avoiding hyper and hyperbole, the letter takes …more
Elisa Zallio, Jr Account Executive, Hoffman Europe (London) What’s writer’s block? Writer’s block is a condition more common and annoying than a seasonal cold. Anyone who writes has faced it, some just once in a while — *cough cough* Stephen King *cough cough* — while others seem to be constantly living it — looking at …more
Politicians tend to be skilled communicators. Lee Kuan Yew was gifted. Today marks the five-year anniversary since his passing. Much has changed in Singapore on the communications front. Maureen Tseng who heads our Singapore office offers an on-the-ground snapshot. Social media represents the biggest change over the past five years. Previously perceived as elitist and …more
Update: I dusted off this post because the content remains relevant today. The President continues to struggle with the concept of delivering a clear and consistent message. Yet, he’s a “natural” at generating earned media. . Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in …more
By Grace Hoffman, Editorial Assistant It’s rare to read a restaurant review that is brutal, compelling and downright strange! Pete Wells dug in and made it happen … but how? The variety of tactics and his unwillingness to “go easy” on Guy Fieri’s restaurant is what makes this review rich material illustrating how storytelling …more
By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West. We believe that is about to change. Consider that PricewaterhouseCoopers predicts that Indonesia will constitute the …more
