Trust — flowing in both directions — underpins healthy client-agency relationships. Imagine if we had to “fact check” every utterance from a client contact? It would paralyze the PR effort. We make the leap of faith that the client contact is telling us the truth. And we expect clients to trust our judgment. This doesn’t …more
I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more
We’ve been evangelizing the wonders of storytelling for some time. For the most part, our profession has come a long way when it comes to creating content, though you can still find those “pithy” quotes in news releases “We are delighted to announce that …” What hasn’t changed is the challenge of getting those with …more
The media has questions for Tesla. After eliminating its PR department last year, Tesla doesn’t appear to have answers. The Los Angeles Times story “Tesla’s Handling of Breaking Bug in Public Self-Driving Test Raises Alarms” reflects the latest missives aimed at the auto maker: Tesla pushed out a new version of the experimental software suite …more
By Chris Owen, Director, UK, The Hoffman Agency Earlier this week Co-op announced that six of its stores were to ‘rebrand’ as Co-op26 in line with what’s acknowledged as the most important climate summit we might see in our lifetime – COP26. See what they did there? Problem is, it begs the question that aside …more
