Archive: December 2021

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Ian King Bloomberg article

Storytelling Determines the Winners and Losers in the Semiconductor Sector?

Before jumping into the question at hand, let’s acknowledge that the semiconductor shortage has impacted everyone. Even my mom asked me over Thanksgiving dinner if the lack of chips has hurt our business. Naturally, I reciprocated and questioned my Mom’s technique in making her home-made apple sauce. But I digress … How are the actual …more

Jon Hamm meme

Global Communications Is a Mentality, Not a Function

When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global …more