Archive: May 2022

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The NRA and PR and Gun Control

What is wrong with this country? What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shootings Uvalde, Texas, and Buffalo, N.Y. Here’s the problem. These events serve as a form of smelling salts, helping politicians come …more

Getting Serious About Southeast Asia

You might have seen the news earlier this month that we promoted Maureen Tseng to oversee our Southeast Asia operation from our hub in Singapore. We hired our first employee in Asia on April 17, 1997. That person was Maureen. The photo above depicts her and our Singapore team during the early days when we …more

“Kanpai” to Hoffman’s Building Bridges Program: 29 days in Japan

By Laura Naland, Senior Account Manager I’ve just spent 29 days in Japan. Yes, you heard that right — the country that thousands of people across the globe are waiting to enter for vacation. The country that has basically shut its borders ever since COVID first started 2 years back and continues to be incredibly …more

Product Launches Aren’t News?

The internet has commoditized news announcements, particularly product news from B2B tech companies. This isn’t to say that journalists will never write about a new SaaS offering, a denser storage product, etc., but the why-should-I-care bar sits in the stratosphere. I was reminded of this when our European MD Mark Pinsent scooted the OOO message …more

In Honor of Mother’s Day, Let’s Check My Mom’s Knowledge of the PR Biz

With Mother’s Day around the corner, I’m reminded of learning the basics of interviewing from my Mom. She perfected what I came to term the where-what-who method of questioning: Where you were last night? What did you do? Who were you with? Fast forwarding to today, I’ve conducted well over 500 interviews. I love the …more