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3 Visual Content Marketing Strategies You Should Know

Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency   It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes …more

8 Techniques to Increase Twitter Engagement that are NOT Based on Science

The math for Twitter appears so promising. At last count, over 300 million people use Twitter. Certainly, at least a few people will appreciate your clever jab at Lady Gaga. Unfortunately, such logic is flawed. The social media platform doesn’t make it easy to get noticed. You craft the perfect tweet — one sure to …more

The Winner in the Kevin Durant Sweepstakes: Owned Media

Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from LeBron. But the behind–the-scenes winner in the Kevin Durant sweepstakes was “owned media.” Eschewing the conventional news release and press conference, Durant …more

10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.”

Every company website features an “About Us” section. Sometimes, it goes by a different name. Our Story. Corporate Overview. Company Info. Etc. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick. Naturally, it hopes to make a positive impression. Better yet, …more

The 12 Weirdest “National Days” Reveal Potential PR Strategy

Think about the attention that rains down on moms every “Mother’s Day.” Or the amount of money shelled out for chocolate, flowers and other sundry items for Valentine’s Day. Now imagine establishing a national day as a means to elevate a brand, product or issue. Before writing this off as PR once again going off …more

Donald Trump and the One Quality That Unites All Brands

Everyone seems to think there’s a deep lesson in Donald Trump’s popularity. At the risk of stating the obvious, Furthermore, Americans love a good train wreck. We can’t help ourselves. And one of the few things that will outperform a train wreck is the potential of a train wreck. That’s why the viewing numbers for …more

Brand Extensions, Shortcuts by Journalists and Rejection as a PR Strategy

It’s been a couple months since my last Grab Bag post. With over 10 items in the queue, I made some tough choices on the three vignettes that made the cut. Here goes. Extending a Brand Too many companies extend their brands in ways that trade incremental revenue for flinging an incongruent message to their customers. …more