Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1. Education of stakeholders: This has nothing to …more
Given the blog’s quest to serve as an industry resource, it’s rare that a post focus on Agency work. Today is an exception. I asked Idran Junadi, an account director in our Singapore office before taking a PR role with Oracle, to write about a campaign because it shows the power of storytelling techniques in …more
All companies recognize that customers saying positive things about their products is marketing gold. Think about the last time you were searching for a ramen restaurant and put stock — can’t resist a bad pun — in Yelp to find your destination. Or your dependence on online reviews before shelling out money for the latest …more
Every company website features an “About Us” section. Sometimes, it goes by a different name. Our Story. Corporate Overview. Company Info. Etc. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick. Naturally, it hopes to make a positive impression. Better yet, …more
Think about the attention that rains down on moms every “Mother’s Day.” Or the amount of money shelled out for chocolate, flowers and other sundry items for Valentine’s Day. Now imagine establishing a national day as a means to elevate a brand, product or issue. Before writing this off as PR once again going off …more
Everyone seems to think there’s a deep lesson in Donald Trump’s popularity. At the risk of stating the obvious, Furthermore, Americans love a good train wreck. We can’t help ourselves. And one of the few things that will outperform a train wreck is the potential of a train wreck. That’s why the viewing numbers for …more
Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart put together by our crack research group using Factiva to search on the number of articles containing the word “storytelling” in general and business publications. .. The data doesn’t exactly quantify the communications profession embracing …more
The hoopla triggered by The New York Times on the Amazon culture has not subsided. Cruel Bruising Dickensesque (as a literary reference, my personal favorite) And these were some of the more measured descriptions of the Amazon culture that have come to light and created a PR crisis. Amazon CEO Jeff Bezos was quick to …more
I can’t pinpoint exactly when I met Raf Stevens. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Not one to limit his narratives, Raf recently published his second book “Leadership, Storytelling and the Power of Connection” which explores the role of …more
