Storytelling Categories - Business Communications

Category: Business Communications

How B2B Companies Can Bring Method to the Social Media Madness

February 16, 2015

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social …more

Six Tips for the World’s Most Underrated Social Media Platform

February 3, 2015

We are fans of SlideShare as a platform for business storytelling. The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. While consumer brands use SlideShare, its marriage of in-depth content and social make …more