We’re now days away from the U.S. Presidential election. I’m optimistic that that the polls have it right, that the vast majority of voters understand four more years of Trump would be akin to putting the country in a wood chipper. When the 2016 election put Trump in the White House, our folks in Asia …more
Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high. Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more
Everyone is counting on the vaccine to return the planet to its axis and the economy to growth mode. Yet polling shows many Americans — depending on the poll, anywhere from 33% to 50% — would take a pass on vaccination. That’s a problem. As a public service, I’ve developed the bones of a communications …more
The Journal published a feature story about people using Twitter to deliver updates on the lines of shoppers waiting to get into Trader Joe’s. As the first step in reverse-engineering the “why” behind the Journal devoting significant real estate to the topic, we ask the macro questions: Does the story reveal something new about the …more
By Chris Owen, Hoffman UK Director Def: ‘Light and humorous character with a happy or cheerful ending; a dramatic work in which the central motif is the triumph over adverse circumstance, resulting in a successful or happy conclusion.’ To date, we’ve looked at Tragedy and Rebirth as two of the Seven Basic Plots which …more
No company in business history has played the scarcity card in media relations with the deftness of Apple. People talk of the genius of Steve Jobs in regard to product design, pushing people to achieve the seemingly impossible and developing a cult-like following from customers. Often lost in this discussion is how Jobs orchestrated Apple’s …more
It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll. I put out a call to arms across the Agency for acronyms that surface on a regular basis. The list below doesn’t pretend to capture every single acronym. Still, it …more
By Andree Latibeaudiere, Senior Account Manager, Hoffman Europe Who could’ve predicted that an invisible entity could cause so much disruption? Salesforce’s flagship event, Dreamforce, was the latest industry event to fall victim to the Covid-19 pandemic, following a long list of trade show cancellations which punctuated the past few months. However, long before the recent …more
By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. There’s no real sign of how quickly such industry events might return …more
