Sheri Baer, the Agency’s broadcast practice leader, regularly contributes to this forum, last taking readers behind the curtain of Bloomberg TV. In her latest take, she makes the point that leaders lead regardless of the market conditions. This is the wrong time of year to own tech … And if you didn’t believe me before, …more
Naturally, this New York Times headline from last week caught my attention: “Funny or Die: Groupon’s Fate Hinges on Words” The piece goes on to explain that Groupon differentiates through words, depending on storytelling techniques as its version of Google’s search algorithm. Here’s what the NYT article doesn’t say. You don’t need the narrative gifts of a Hemingway …more
Given the journalistic hoopla triggered by Facebook’s PR campaign against Google, one would think national security is at stake. The Wall Street Journal ran the story on the B section cover above the fold with the headline: “Facebook Hired Firm to Target Google” Really? This constitutes a surprise worthy of 30-point type? Here’s a “news …more
We don’t typically associate the word “innovation” with communications. Instead, communicators gravitate to “creativity” and like derivatives. Regardless of how we label it, today’s upside-down world calls for fresh approaches to communications. The status quo no longer works. Sure, you can do the same things and perhaps even generate results that appease your stakeholders. But …more
Updated post on succession planning to reflect the news that Apple’s Board accepted the resignation of Steve Jobs. A Fortune story back in 2008 was really the first major sign that Tim Cook was the frontrunner for the role. And that’s the way it played out.
After addressing the topic of ghost blogging, 4 Perspectives on 4 Communication Issues enters week two. This week’s question: How should communication professionals evolve to stay relevant? It’s been almost a year since Steve Farnsworth hosted my guest post, “A Mass Comms Curriculum Alone Short-Sheets Tomrrow’s PR Pro,” which tackled the question from the perspective of an …more
Communications at its best serves as a company’s conscious, ensuring that the decisions and actions of the company align with the words being shared with the outside world. At no time does this become more important than during a crisis. Before going further, we should acknowledge the money factor. In the quest to serve shareholders, companies …more
In the spirit of Johnny Carson’s alter ego Carnac the Magnificent, here’s my look into the communications crystal ball for 2010. But before jumping in, many thanks to Todd Defren who was kind enough to run these predictions on his blog PR-Squared. A Federal Trade Commission Investigation Will Evolve into Bloggergate This year saw the …more
