The grab bag returns with three vignettes from the wacky world of communications. Financial Times Rejects Business Storytelling The job description for columnists always includes the verb, provoke. In this regard, I suppose the column by FT’s Lucy Kellaway, “Stories Are Best for the Bible and In Novels” works. After all, I’m taking the …more
The Grab Bag makes its 2016 debut. For those not familiar with these posts, I string together three quick takes. Here goes. When You Apply for a Job with the CIA, the Question Immediately Arises, “Can You Keep a Secret?” I enjoy studying communications of all types. That’s what led to me to a …more
I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the France. In fact, one of today’s vignettes takes a look at the use of English in France. Here goes … English in France If there’s one country that rejects all things American, it’s France. Yet, you can …more
With a decent stack of potential fodder for a grab bag post, it’s decision time. Here are the three vignettes that made the cut. That’s One Ugly Website If Warren Buffett was willing to take a pay cut, he could slide into the PR world as an account director with virtually no learning curve. His …more
It’s been a couple months since my last Grab Bag post. With over 10 items in the queue, I made some tough choices on the three vignettes that made the cut. Here goes. Extending a Brand Too many companies extend their brands in ways that trade incremental revenue for flinging an incongruent message to their customers. …more
The grab bag returns with three random tidbits that squeeze under the communications umbrella. Here goes. Contrast as a Storytelling Technique Of all the storytelling techniques that lift business communications, contrast is one of the easiest to implement. Old Way vs. New Way With vs. Without LeBron vs. Steph (for the NBA fans) And the …more
The grab bag post is back. Here goes. Visual Storytelling from VentureBeat VentureBeat publishes stories every day on the latest startups to secure venture funding. As you might imagine, the visuals that usually accompany these stories might be called uninspiring (to be kind). So I enjoyed the double entendre when VentureBeat channeled Breaking Bad in …more
The grab bag makes its second appearance this year. Again, these are topics that can’t quite stand on their own, but I found worth highlighting. Social Buttons for Sale? Go to virtually any online media property and you’ll find two social buttons, Twitter and Facebook. The big two dominate the sharing of media stories. But …more
Here comes the first grab bag post of 2015. For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. LeBron James’ TV Credits Now Include the Rehab Addict It’s hard to believe that LeBron James has been playing basketball professionally for …more
