I wrote a post in April mentioning that one of our young account professionals, Melissa Lewelling, was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. …more
Our campaigns increasingly pay homage to search and online presence. Regardless of the organization, the target audience at some point conducts due diligence online. Which means bringing digital skills to the table in building a client’s online profile. I recently shared a case study from our China team in which WeChat anchored a campaign. And …more
Writing alone does not guarantee terrific storytelling. You need to able to dig out that contrarian twist, anecdote or perhaps even failure that sets the stage for later success. Which brings us to the interview. Tom McHale, our director of client services based in Beijing, tackles this very subject — emphasizing scientific sources — drawing …more
Literally thousands of PR blogs dot – some might say clog – the social media landscape. When I started Ishmael’s Corner in 2008, I concluded the last thing the world needed was another digital pulpit spewing about embargoes, e-mail blasts to reporters, and the like. Instead, this blog has strived to address storytelling in business …more
