I must have missed the memo. Late last year The Wall Street Journal added a column to its weekend lineup called “Word Craft.” Lest you find the above sentence on the understated side, consider the October “Word Craft” contribution, “Block That Adjective!” by Alexander McCall Smith. If you’re going to pen a column about concise …more
I introduced a regular feature called Moes Takes last month. As a refresher, I worked with Rob Moes who was VP of marketing for Philips in the mid 1980s. During an interview at COMDEX, a reporter pressed Moes for projections on how many CD-ROM drives would be sold looking out five years. Rob responded “That’s …more
We associate the “sound bite” with television. Capture your idea in an entertaining 20 seconds and increase the likelihood of making the 11 p.m. news. The same concept exists in print journalism. At the risk of oversimplifying, given a choice between dull or exciting, reporters will take exciting every time. One of my all-time favorite …more
