It’s only a matter of time. Once President Trump tires of telling us how many jobs he’s kept in America and discovers the difficulty in building a wall that stretches 1,000 miles, he’s going to take shots at China. Past behavior suggests that these shots will come in a different forms. He will claim that …more
The Columbia Journalism Review published an open letter to President Trump earlier this week before the official inauguration which of course takes place later today.We already know what Trump thinks of journalists. Let’s put it this way. His campaign rhetoric never included the slogan, “Make journalism great again.” And we now know what journalists think …more
By Vylvianne Devajothi, Senior Account Executive Eight thousand four hundred seventy-five miles — or 13,639 kilometres, in measurement terms that Singaporeans are more familiar with — that’s the distance between Singapore and San Jose. But distance doesn’t really matter that much in this day and age. That’s a testament of my Building Bridges stint over …more
I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. Even after spending a fair amount of time there, I still feel like a student always learning new things. So many dimensions to the communications industry in China …more
The news release turns 110 years old on Oct. 28. I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 1906 killing more than 50 people — prompted the invention of the …more
Virtually every national and global company desires coverage in the business media. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often, …more
When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap. More than understanding the classic arc and how to tease out drama in the Apple story, The tougher it was to know what was going …more
When months of investigative reporting by The New York Times produced the story, “How Think Tanks Amplify Corporate America’s Influence“ and the companion piece, “Think Tank Scholar or Corporate Consultant? It Depends on the Day,” I wondered how Brookings would respond. The wondering didn’t last long. The same day the stories came out, Brookings published “Brookings …more
By Melissa Lewelling, Account Executive, The Hoffman Agency . As a former journalist, I tend to find PR events featuring journalists and the ethereal question, “How can PR help you do your job better?” — frankly — comical. These types of events often feature panels of journalists who don’t want to be there, don’t really …more
