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Category: New York Times

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Is This the Future of Newspaper Video?

Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. And for good reason. The inverted pyramid still figures prominently in J schools across the country. If you’re pounding out news stories for the Daily Planet, the inverted pyramid serves you …more

Brookings, Not Using Traditional PR, Punches Back at The New York Times

When months of investigative reporting by The New York Times produced the story, “How Think Tanks Amplify Corporate America’s Influence“ and the companion piece, “Think Tank Scholar or Corporate Consultant? It Depends on the Day,” I wondered how Brookings would respond. The wondering didn’t last long. The same day the stories came out, Brookings published “Brookings …more

PR Unchained with Quentin Hardy from The New York Times

By Melissa Lewelling, Account Executive, The Hoffman Agency . As a former journalist, I tend to find PR events featuring journalists and the ethereal question, “How can PR help you do your job better?” — frankly — comical. These types of events often feature panels of journalists who don’t want to be there, don’t really …more

It’s True. Amazon and The New York Times Have Kissed and Made Up.

Turning to the front page of The New York Times business section yesterday, I did a double take. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle. I wouldn’t exactly call this a puff piece, but it sure does come …more

Time Machine Takes Us Back to When The New York Times Launched a Website

Earlier this year, The New York Times celebrated the 20-year anniversary of its website. My Tuesday post shared a back story leading up to the site’s launch, compliments of Pete Lewis who was the paper’s foreign correspondent for cyberspace  at the time. Today, we look at the actual words from Jan. 22, 1996 (my takes …more

One Not-so-little Detail Missing from the Debate on Amazon’s Culture

The hoopla triggered by The New York Times on the Amazon culture has not subsided. Cruel Bruising Dickensesque (as a literary reference, my personal favorite) And these were some of the more measured descriptions of the Amazon culture that have come to light and created a PR crisis. Amazon CEO Jeff Bezos was quick to …more