I have this theory that as our world increasingly tilts toward the digital side, the human touch, the personal touch, becomes more valuable. It’s only a matter of time before a newly minted Stanford MBA makes the rounds on Sand Hill Road trying to raise venture capital for the radical idea of bringing back the …more
I spoke on “PR and SEO. No Longer a Match Made in Hell” at the Holmes Innovation Summit last week. In the course of preparing for the talk, I had a Mt. Sinai moment. Imagine the advertising world foisting the term “organic media” on the PR industry to replace “earned media.” We would have a …more
This headline served as the title for my talk at the Holmes Innovation Summit on Tuesday. The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing …more
I hate hyperbole. But in this case, my hyperbolic headline — I do like alliteration — tells the truth. Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing. I’ve captured 10 symbols that remind us this isn’t our father’s PR industry. 1. Meet Max …more
When Warren Buffet spoke at Columbia University, a student asked what he could do now to prepare for a career in investing. As reported in the Omaha World Herald, Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him. “Read 500 …more
After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.” As always, my predictions are for recreational purposes only. PR Agency Resigns from CPAP Machine Consortium The advocacy group behind CPAP machines, the AFCPAP (Americans for continuous positive airway pressure) hires a PR agency to raise the …more
Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the key question, “What third-party sources do you depend on for information to help you in your day-to-day job?” They could answer with as many sources as they liked. This way, we could better target the media properties …more
Cryptology, the science of coding and decoding messages, doesn’t appear in the mass communications syllabus at universities. And PR consultancies don’t invest in cryptology equipment like the handy “Lorenz SZ.42 Cipher Machine” pictured above (it’s a beauty). Yet, how PR professionals on the front lines interpret a certain client phrase can make or break an …more
The “How PR can play nice with journalists” post has really become a genre in itself. I still get a kick out of the BusinessInsider classic, “Dear PR Lady: Here’s Why I didn’t Open Any of Your 3 Email Pitches.” The latest missive comes compliments of the Huffington Post, “How to Stop Pissing Off Reporters” …more
