It always feels like a tussle between Procurement and the PR agency. The Council of PR Firms offers a paper called, “Procurement Professionals Q&A: Advancing the Working Relationship with Public Relations Firms” which proposes the money side be handled as thus: With regard to the financial negotiation, there should be a short term and longer …more
What if I told you there’s an easy way to gain visibility in many media properties with relevance to your company, even mainstream publications? You don’t need to exhaust time pitching your story to a journalist who decides whether it’s a “go” or a “no go.” In fact, you completely control the storytelling even though …more
September 24, 2012 Dear PR Pro, Admit it. You probably did a fist pump after reading David Carr’s column last week, “The Puppetry Of Quotation Approval.” According to Carr, journalists are increasingly acquiescing to PR requests to be manipulated, often in the form of approving quotes. In exchange for access, the journalist agrees to the …more
Every agency person has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s simply a byproduct of the company’s culture. I’m reminded of a client whose management required report after report to the point that the reporting cost exceeded the doing-PR cost. Even after showing …more
I like to reverse-engineer news announcements and study how companies time the flow of information. Specifically, it’s interesting to scrutinize how companies play the use of an embargo. As I embarked on such an exercise involving the recent IBM mainframe news. I’m baffled by this riddle. Look at the date stamp from the Google Search …more
Contrary to a recent ReadWriteWeb story, it’s way too early judge Facebook’s PR philosophy in its post-IPO era. We need some time to see if Facebook will take a page from Apple’s PR playbook. But it’s going to be tough to mimic Apple if for no other reason than the fact that Apple is a …more
Paul Holmes recently wrote a terrific essay, “What Is A Public Relations Consultancy?” His overarching theme is the profession has allowed itself to be defined by media relations, which constitutes just one component of PR. Instead, PR should be defined as a social science and all that this encompasses. The intersection of PR, social media …more
We expanded overseas and planted our flag in Singapore in 1996. Today, with nine offices across Europe, Asia and the U.S., we’ve literally worked with hundreds of executives on the international PR front. Taking from these experiences – and borrowing from David Letterman – we’ve packaged our top-ten list on why companies fail at international …more
I espoused the virtues of the humble news release as a link-building tool to Mashable some time ago and continue to believe in this tactic. We apply this thinking in cultivating our own brand. For example, we distributed a news release on our new U.S. general manager last week that generated syndicated pickup in a …more
