Before jumping into the experiment, a few words on the big picture. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird …more
By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centered on doing exactly that, we’ve seen a quick shift …more
Several of our account folks attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of professional …more
Needless to say, COVID-19 has changed the way people live, work and play. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five …more
By Matthew Medlin, Account Coordinator Science and art. At first glance, it might seem like the two are on opposite ends of the spectrum. But glances can be deceptive. When it comes to PR, at least, science and art are working together, brush and pen in hand. Or keyboard, as the case may be. …more
David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. Still, they could use a refresh for 2020. Toward this end, I’ve captured Ogilvy’s 10 …more
To avoid taunts of “fake news,” allow me to clarify. I’ve dusted off the post from a year ago that commemorated the publishing of my 1,000th post. The odometer now reads 1,087. Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the …more
Update: I dusted off this post because the content remains relevant today. The President continues to struggle with the concept of delivering a clear and consistent message. Yet, he’s a “natural” at generating earned media. . Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in …more
By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West. We believe that is about to change. Consider that PricewaterhouseCoopers predicts that Indonesia will constitute the …more
