Category: The Hoffman Agency

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Explaining the Trump Election to Our Asia Pacific Team

For global companies founded in the U.S., Donald Trump’s election has the potential to dishearten and even divide their employees working overseas. This sentiment doesn’t necessarily show up on Facebook or Twitter or other public forums. Instead, it’s water cooler chatter and emails, wondering if their company’s character will take on the hue of Donald …more

A 20-year Mashup of Silicon Valley and Asia

Today finds me in Singapore with my wife Heather and my parents celebrating the Agency’s 20-year anniversary of expanding to Asia. A quick back story — I wanted to open an office in Asia in 1994, but couldn’t muster the guts to hit the go-for-it button. I kept thinking if establishing a tech-focused PR consultancy …more

Applying Storytelling Techniques to the Humble Job Description

Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass). It doesn’t matter whether you manage a juice bar or lead a Fortune 500 company, the ability to win others over to your point of view matters. The word “others” covers a lot of ground, but let’s …more

The Back Story (and Drama) Behind 20 Years in Asia

The Agency opened its doors in Asia on Oct. 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run. I made my first trip to Asia in 1994 as part of a press tour for Hyundai Electronics (now known as Hynix). After researching PR resources in that part of the …more

Aspirations of a PR Agency

Minus the pomp and circumstance, I joined our U.S. GM Steve Burkhart in delivering the State of the Agency to our U.S. staff this week. I look forward to the presentation and the give and take with the team. The preparation forces me to step away from the day-to-day fray, take a breath, enjoy a …more

No sex (websites) please, we’re Singaporeans.

Given the blog’s quest to serve as an industry resource, it’s rare that a post focus on Agency work. Today is an exception. I asked Idran Junadi, an account director in our Singapore office before taking a PR role with Oracle, to write about a campaign because it shows the power of storytelling techniques in …more